Security Essentials For Digital Marketing Companies Cannot Be Ignored

Written by Tiffiny Hladczuk. Posted in ITS Blog

digital marketingDigital marketing is a highly competitive field, especially considering security concerns found ever more frequently of late. Keeping your online business secure might be an afterthought for some, but malicious attacks are all too real of a phenomenon. Most people wrongly assume that external hacking forces are the primary sources of these attacks, but in fact, it is the opposite. Between 75% and 80% of attacks come from inside an organization. This places a level of often understated importance on ethical hacking services such as security auditing and penetration testing. If you want to test your IT infrastructure, business IT consulting might be a great place to start.

Why does security matter?
When you look at the equifax breach, you start to see the repercussions of lackluster cybersecurity. With 143 million identities hijacked, each person affected is now open to full-scale identity theft. Had this happened to your business, all proprietary information owned by your company could become public domain, resulting in a catastrophic financial backlash. It is worth the investment in testing your security protocol to ensure your information is safe. There are many business computer services that can assess your level of security and recommend changes for you to implement.

Online Security Essentials
Luckily there are a few preliminary steps you can take that will reduce your likelihood of being hacked. First, make sure you have a quality password. Using ‘guest’ or even ‘password’ to protect vital business or personal information is an unquestionably bad idea. In fact, if you think you are using a common password or one that others could guess, you should change it immediately.

Also, never use the same password for multiple accounts. It might be convenient, but if someone has access to one of your online accounts, they will have access to all of your accounts. Finally, don’t allow your web browser to save your password for you. This can expose you to the risks of online attacks, and to someone physically stealing your computer and simply logging on to your bank, your social media, and your company portal. Always proceed with caution for yourself and your digital marketing firm.

If you need assistance in assessing and upgrading your security, contact business IT support today. Treat your information like you would treat your assets: with extreme care.