Online Marketing Getting Stale? Here’s How To Diversify Your Strategy

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketingHas your online marketing strategy gotten a little…stale? You’re not alone. Many small businesses across the United States have trouble diversifying their marketing strategy. The best digital marketing strategy, however, relies on a combination of different mediums and content.

Here’s the best way to diversify your online marketing.

Update your social media constantly

If you don’t have regularly scheduled social media updates, your business is likely to flounder. Focus on the most popular sites, including Facebook, Instagram, and Twitter. If your business focuses on B2B efforts, utilize LinkedIn to distribute your content and provide updates on your company’s advancement.

Additionally, engaging with your online followers is essential. Anyone who comments on your social media posts is essential for longterm engagement with your company. Nearly 47% of American Facebook users claim that the social networking site influences their purchases more than any other social site.

Create a blog

A great way to build your online marketing organically is through the use of blogs that utilize keywords and backlinks. Blogs will provide the user with pertinent information about your services and offer informational pieces that are likely to be shared among the user’s friends. By using keywords, your blog will get higher ratings on search engines.

Use surveys

If you’re stuck for new ideas, who better to speak with than the people you serve. Send out surveys to boost customer engagement and get the populace involved. It may reveal common themes that you need to correct or open the door for ideas you’ve never considered before. Getting this valuable data is essential to growing your business and establishing better customer relationships.

Share special offers and promotions

Your clients and customers won’t know you’re having a sale unless you tell them. Whether it’s by email, social media, or through your company’s home page, posting about any special events held by your company will generate consumer interest. Answer any questions quickly and effectively when you get a customer response. Generating excitement is a great way to get more people involved with your company.

Any new marketing strategy needs the proper IT services to ensure it’s running properly. Through cloud computing, data management, and the best source of information for IT compliance, contact ITS online or over the phone today.