By now, most people understand that search engines are the top driver of traffic to websites (and if you didn’t, now you do!). This means that online marketing professionals have a major opportunity to boost your website’s visibility by using simple search engine optimization techniques. If you’re designing your homepage, a landing page, or simply updating your business website, here are five features that can (and should) be optimized for search engines.
You know an ugly URL when you see one. It’s long and littered with numbers and nonsensical punctuation. On the other hand, shorter, keyword-rich URLs have been found to rank better in Google. SEO experts say that your primary URL — the words between “www” and “.com” shouldn’t be longer than 25 characters. And for optimal SEO results, try to include an important keyword in the URL, too.
- Title Tags
Believe it or not, your title tag is the most important factor for your page’s SEO. Professional online marketing agencies will tell you that the closer your target keyword is to the beginning of your title tag, the more influential it will be in boosting your search engine ranking. Simply put, your title tag tells Google what that particular page on your site is supposed to be about. To make your title even more powerful, repeat it in an H1 tag in the website’s body.
Internet users love engaging images and videos, and so does Google. To increase time spent on your page and to reduce bounce rate, include an image or video towards the top of the page. Make sure that you optimize these images as well by including your target keyword in the Alt Text. This tells Google what the image is depicting, since search engines can only read text.
Like any piece of writing, the content on your web page should have a subject that remains consistent throughout. To ensure that a search engine can identify your topic easily, make sure that you drop your target keyword somewhere within the first 100 words. It is essential that you strike a balance when it comes to using your keywords — too few and a search engine won’t pick it up; however, an article that is too keyword heavy will reduce the quality of the content and start to sound spammy. Google penalizes spammy content, and so will your readers.
When it comes to SEO and digital marketing, both internal and outbound links are essential to your web page. Internal links are those that direct the reader to another page on your website. Outbound links to pages related to yours send out a relevancy signal to search engines to help them figure out your main topic.
To properly apply SEO techniques to your website, you must be familiar with the complex ways in which search engines like Google view and rank web pages. To learn more, consult our local online marketing firm in Charleston, South Carolina.