How to Create a Perfectly Optimized Web Page

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketingBy now, most people understand that search engines are the top driver of traffic to websites (and if you didn’t, now you do!). This means that online marketing professionals have a major opportunity to boost your website’s visibility by using simple search engine optimization techniques. If you’re designing your homepage, a landing page, or simply updating your business website, here are five features that can (and should) be optimized for search engines.

  1. URL
    You know an ugly URL when you see one. It’s long and littered with numbers and nonsensical punctuation. On the other hand, shorter, keyword-rich URLs have been found to rank better in Google. SEO experts say that your primary URL — the words between “www” and “.com” shouldn’t be longer than 25 characters. And for optimal SEO results, try to include an important keyword in the URL, too.
  2. Title Tags
    Believe it or not, your title tag is the most important factor for your page’s SEO. Professional online marketing agencies will tell you that the closer your target keyword is to the beginning of your title tag, the more influential it will be in boosting your search engine ranking. Simply put, your title tag tells Google what that particular page on your site is supposed to be about. To make your title even more powerful, repeat it in an H1 tag in the website’s body.
  3. Multimedia
    Internet users love engaging images and videos, and so does Google. To increase time spent on your page and to reduce bounce rate, include an image or video towards the top of the page. Make sure that you optimize these images as well by including your target keyword in the Alt Text. This tells Google what the image is depicting, since search engines can only read text.
  4. Content
    Like any piece of writing, the content on your web page should have a subject that remains consistent throughout. To ensure that a search engine can identify your topic easily, make sure that you drop your target keyword somewhere within the first 100 words. It is essential that you strike a balance when it comes to using your keywords — too few and a search engine won’t pick it up; however, an article that is too keyword heavy will reduce the quality of the content and start to sound spammy. Google penalizes spammy content, and so will your readers.
  5. Links
    When it comes to SEO and digital marketing, both internal and outbound links are essential to your web page. Internal links are those that direct the reader to another page on your website. Outbound links to pages related to yours send out a relevancy signal to search engines to help them figure out your main topic.

To properly apply SEO techniques to your website, you must be familiar with the complex ways in which search engines like Google view and rank web pages. To learn more, consult our local online marketing firm in Charleston, South Carolina.

Extend the Life of Your Computer With These 4 Easy Steps

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer fixedIt’s everyone’s worst nightmare: you’re putting the final touches on your big presentation when suddenly your computer crashes. Okay, maybe it’s not your worst nightmare, but when your computer breaks down and you lose all your important documents and data, it certainly feels like the end of the world.

If you don’t want to be getting your computer fixed every couple of months, losing valuable time, money, and important documents, you’ll need to be diligent about your computer maintenance. Computers are sensitive machines and sometimes they just need a little TLC.

How to Properly Maintain Your Computer

  1. Keep it clean
    According to computer repair technicians, the number one killer of both desktop and laptop computers is dust and debris. As these particles build up on various components within the hardware, the system starts to overheat and will eventually burn out altogether. You can clear out the dust and debris with a compressed air can.
  2. Be wary of updates
    Not every update is a good update for your particular computer. Some OS updates can slow down older computers, causing periphery devices like printers to stop functioning. Before installing a new OS update, consult an IT expert. On the other hand, updates for specific programs and drivers are essential. Always install available updates for hardware to keep them running smoothly.
  3. Watch out for spam
    Studies show that 60 billion emails are sent each day, but 97% of them are spam. Spam often carries viruses, which infect computers, causing them to malfunction and putting their users at risk of identity theft.
  4. Empty the trash
    Every once in awhile, take some time to declutter your computer. Aim to have no less than 20% capacity left on your hard drive at all times. Do this by periodically uninstalling programs you don’t use and deleting documents you don’t need.

Maintaining your computer should be like taking care of any other major appliance or machine. You wouldn’t drive your car without a tune-up every once in a while, would you? Don’t settle for getting your computer fixed over and over again. Instead, show it a little love and let it live a long, healthy life.

4 Common Computer Problems and How to Fix Them

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer services for businessFew things are more frustrating than running into computer problems at work. You’ve got a deadline or an important presentation and you’ve hit a brick wall in the form of an error message, a file that won’t open, or the dreaded “spinning wheel of death”. You may not be the most tech-savvy, which is why computer services for businesses exist. However, there are a few things you can try before giving up and calling a business IT consulting service.

  1. My computer is slow
    A slow computer can be a major pain, but in reality, it may not be your computer’s fault at all. When videos are taking a long time to buffer or a website is loading at a snail’s pace, it could be an issue with your broadband connection or a kink in the website itself. Unfortunately, many websites are overloaded with videos or flash-heavy advertisements, which can slow your entire computer to a crawl. On the other hand, your computer might be lagging because your hard drive is bogged down with too many files. Check to see how much free space you have. If it’s maxed out, you know it’s time to clear your hard drive.
  2. My computer is making strange noises
    If you’re hearing weird sounds coming out of your computer, you’re in luck! The solution is actually quite simple: You just need to give it a thorough cleaning. Keep a can of compressed gas on hand to blow the dust out of your circuit boards.
  3. I can’t open email attachments
    If you can’t open an attachment, it might just be in a format your computer doesn’t recognize. You probably just don’t have the right software required to view the file. If it’s a .pdf file, you can download a free PDF reader off the Internet. Basically, the three letters after the period in the filename should indicate what kind of extension you need to view it. Search engines and email are the two most popular Internet activities, so most computers are equipped with the right tools to open and view most — but not all — email attachments.
  4. Wi-Fi keeps disconnecting
    Computer repair technicians know that this can be a tricky one since you’re not sure if the problem is with your computer, your router, or your Internet Service Provider. You may end up having to call your ISP for technical support, but first make sure that your computer is close enough to your router. Then confirm that your computer’s wireless card and the latest drivers are installed.

When troubleshooting common computer problems on your own, you may have to throw in the towel eventually. Fortunately, computer services for businesses are there to help you through any computer malfunction you come across.

3 Types of Visual Content That Can Boost Your Online Marketing Strategy

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketing

Professional online marketing agencies know that effective content marketing can lead to an estimated 2,000% increase in blog traffic. Well-written content is essential to attracting visitors and improving search engine optimization, but good content isn’t limited to text. Certain kinds of images can be extremely valuable as visual content, providing visual cues that compliment your information and overall message. Here are a few different types of visual media that can improve your online marketing strategy.

  1. Infographics
    An infographic takes your textual content and consolidates it into one compact, easily viewable and understandable format for any viewer. It effectively illustrates the information so that complex concepts and statistical data become less intimidating. Not only are infographics easier to understand, they are also liked and shared on social media three times more than any other type of online content. Studies show that the use of infographics in content marketing can increase profits by as much as 12%.
  2. Eye-catching photographs
    High-quality photos help with brand recognition and make a business more relatable to the public. They can also be used to show off your products and services, helping potential customers visualize your purpose and value in their lives. In fact, 90% of consumers say that images are influential to their purchasing decisions. Research shows that the use of relevant images can generate up to 94% more views on your web page than if you were to have only text.
  3. Videos
    The use of video takes visual content to a whole other level, particularly if it includes audio as well. In a recent survey, experts predicted that by 2017, 74% of all Internet traffic will be driven by video. That is partially because 64% of shoppers report being more motivated to buy a product after viewing a video about it. Video content ultimately leads to a stronger emotional connection, higher customer retention, greater engagement, and better search engine optimization.

When it comes down to it, visual content is just more stimulating than text. Scientists have proven that the brain processes images 60,000 times faster than written words. Consequently, adding the right amount of visual content can draw more attention to your blog or website. For more information about optimizing your online presence, consult the experts from digital marketing firms in Charleston.

Top Digital Marketing Trends to Watch for in 2017

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing agenciesOne of the most exciting things about working with marketing agencies is that their tactics and strategies are always changing. That’s especially true with digital marketing firms, where the Internet is changing so rapidly and consumer tastes are constantly on the move from one fad to the next.

While 2016 saw a lot of exciting changes in the online marketing world, 2017 may prove to be even more seismic. Here are our top predictions for next year’s digital trends and how they’ll influence marketing agencies far and wide.

  1. Quality Content Matters
    Keeping a blog for your business has always been a good way to keep your web presence up-to-date and engage with your customers. But that’s no secret: 95% of small business already view blogging as a valuable business strategy. What will matter more in 2017 is how users engage with that content. Do they read, comment, and share — or do they simply click and pass? Higher quality content will be a make-or-break difference as the Internet becomes increasingly saturated with content from around the globe.
  2. Augmented Reality Blows Up
    Remember the explosive success of Pokemon Go? Expect to see more marketers and companies jumping on the augmented reality bandwagon as the technology becomes more commonplace among consumers. Marketing agencies should be thinking about how to utilize this craze as a way to gain new customers and encourage brand loyalty with points and rewards, like the Pokemon game itself.
  3. Mobile, Mobile, Mobile
    Any IT consultant can tell you that mobile web access has been on the rise for years now, but 2016 saw a tipping point at which mobile connectivity actually began to outpace Internet connections from laptops or desktops. That trend will only strengthen in the new year, which means that you will want to prioritize the mobile-friendliness of your website or jumpstart that app, if you haven’t already.

While it’s true that fads come and go, marketing trends reveal the ways that the very landscape of Internet use is changing. The more your business can do to keep up with — or stay ahead of — the game, the more results you’ll see from your digital marketing strategies. So here’s to a new year full of new possibilities!