Digital Marketing Deep Dive Part II: Pay Per Click

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategyDigital marketing is a complicated venture, requiring a many-pronged assault in order to cut through the constant clutter and noise of the internet.

In the first half of this two-part series, we took a deep dive into the world of SEO: what it is, what it’s advantages and disadvantages are. In this second part, we will give the same treatment to another popular online marketing strategy: Pay Per Click Ads.

Pay Per Click
Pay per click campaigns allow you to place an ad targeting certain search engine keywords. While there is still a requisite level of optimization for your page to be considered a good fit for the keyword you are looking to purchase an ad for, the process is a lot more straightforward.

Benefits
One of the major benefits of PPC is its clarity: unlike SEO, which is cloaked in arcane mystery, you are literally getting what you pay for when you have a digital marketing company place your ads on Google or another search engine. PPC also offers a fairly consistent return on investment if your website is properly set up.

Another significant advantage of PPC is simply the ability to make impressions. It’s estimated that 82.6% of internet users use search engines, so even if people don’t click on your paid ad, they will likely still scan over the name.

Pitfalls
One of the biggest disadvantages of PPC is the fact that only 20% to 30% of search engine users will click the advertisements. That means that despite your increased visibility, you are not bringing in as many clients as an organic search result might.

Another disadvantage of PPC, at least in the case of Google, is that you will need to become Adwords certified before you are able to place the ads yourself. That means you either need to spend your time learning to use Google’s AdWord program or else pay a digital marketing company to do it for you.

Both SEO and PPC offer great advantages fo your company. It is important that you incorporate both online marketing techniques into your overall strategy. Working with a digital marketing firm will allow you to create the perfect marketing strategy for you and your company.

4 Digital Marketing Terms Every Business Owner Should Know

Written by Tiffiny Hladczuk. Posted in ITS Blog

digital marketing

One of the most important components of any company’s success is marketing. While word of mouth has always been the surest and best way to leave a lasting impression, it is also important to keep your company in the mind of consumers.

Not long ago, the best way for businesses to advertise was with printed ads in newspapers and spots on TV and radio. But as the internet becomes more and more prominent in American culture, digital marketing has become the number one way to interact with consumers.

In order to make sure your business is doing everything it can to reach the widest number of customers, we will be diving deep into several aspects of digital marketing over the next several posts, but first we wanted to give you some basic definitions of the main tools for digital marketing: Web design, Search Engine Optimization (SEO), Pay Par Click, and social media marketing.

  1. Web Design
    Your website is your ambassador to the digital world; it is the combination of a central office and a flagship store all in one. When designing your website there are a number of individual factors that make your website more successful on search engines, such as better meta descriptions and alt tags.

    When thinking of web design, the most important aspects to focus on are usability (on a desktop, tablet, and mobile device), strong and prominent branding, and a consistent style. Humans are pattern seeking creatures, so if each of your pages is radically different, it will be unnerving.
  2. SEO
    Search Engine Optimization is one of the most important and poorly understood tools in the digital marketer’s tool belt. That is because 75% of people using search engines do not look further than the first page of search results, and yet 93% of internet interactions begin on a google search.
  3. PPC
    Pay per click plans are the fastest way to get your company in front of clients. Essentially, you are paying for a search result to appear at the very top of the Google page in hopes that someone might click it. As the name implies, you pay for each click on your ad, so it is important that you are making sales from those clicks.
  4. Social Media Marketing
    Today, it is no longer enough to be selling goods to your consumers, you should also be interacting with them. You should approach social media marketing in a holistic way: offer constant blog content, respond when you are tweeted at, and really listen to what people are saying about your business.

The world of online marketing is constantly expanding and growing. Working with digital marketing firms can help you make the best of your online presence.

3 Ways Better IT Can Improve Your Digital Marketing

Written by Tiffiny Hladczuk. Posted in ITS Blog

managed it servicesTwenty years ago, marketing was about print, radio, TV ads. Since the advent of the internet, the landscape has changed dramatically: blogs and SEO are among the top marketing tools. Today, almost all marketers, at least 93%, use social media for marketing.

While there is an abundance of information on the internet about the varying methods of online marketing, surprisingly little is out there to help you understand how you manage it as a busy business owner. And, unfortunately, that means many people view information technology and online marketing as two totally separate fields. In reality, IT plays an important role in the way you organize and execute your marketing services. For instance, if your website is slow and unresponsive, no search engine marketing campaign is going to deliver results.

If your business is struggling to balance online marketing and information technology, here are some of the best IT management tips to help you keep on track.

  1. Customer Relationship Management System: No matter what business you are in, it is important that you manage your customer data well. Having a strong CRM will help you store your information so that you can see trends more quickly and make course corrections as needed. This will allow you to make sure you are reaching your targets and ensuring your clients’ happiness.
  2. Cloud-Based Communication: Whether you realize it or not, your business likely relies on cloud-based communication already — every email system is now cloud-based. However, IT consultants will be able to build a web of technologies designed to ensure ease of communication across platforms, time zones, and even continents. Popular services include video conferencing, screen sharing services, and instant messaging. This will allow you to enhance collaboration and better respond to customer concerns. Not only will your company be able share important information more quickly, but you will also be able to forge a more personal connection with clients even at remote distances. A well-established communication infrastructure can make or breaks for your firm.
  3. Computer Services: Even if your firm employs a team of SEO experts, that doesn’t mean they are computer experts. In days gone by, most large companies had an in-house IT team. However, today most businesses have outsourced their IT department to local managed IT support services. Considering how fast technology is evolving, it’s often too expensive to keep IT consultants on your payroll. Yet in order for your marketing services to fire on all cylinders, you need to make sure you have the fastest servers and the best-designed network to allow your team to work at their full potential. To do so, you’ll need reliable computer and IT services at your disposal.

Technology has completely changed the business and marketing landscape. By working with managed IT services, you can keep your digital marketing efforts on track. Because without a reliable IT infrastructure, your business will quickly come grinding to a halt.

If you have questions about managed IT services in the Charleston, SC area, contact ITS cares today.

Online Traffic for Small Firms: Using Social Media Correctly

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing firmKeeping your small marketing firm afloat in a world of big business is easier than you would think. The use of social media is advancing the possibilities of digital marketing and is helping local businesses get a leg up in the industry. To increase your online traffic utilizing social media, consider these tips.

Interact with consumers
An estimated 93% of all internet experiences begin with a search engine such as Yahoo! or Google. As a result, search engine optimization is the leading source of online traffic. However, search engines are often used as a source of general information whereas social media allows users to interact with local businesses on a regular basis.

Consumers are often on social media throughout the day. Interacting with them through more than advertisements separates your marketing firm from other companies and gives your business a humanizing, likable personality. Respond to comments, post pictures, and update often. The more a business appears human, the more positively a consumer will respond.

Provide consumers with quality
Users of social media are there to be exactly that: social. If you market your product too much on your web page without any kind of quality content that gets consumers attention your business will likely be ignored. Provide content on your social media account that does more than give information. Create emotional reactions from your consumers. Make them laugh. Make them discuss.

Advertising on social media doesn’t work because users have already learned to filter and ignore the content. However, by providing your consumers with quality content that gets them to positively interact with your business leaves a lasting impression.

Outsource
Employees in a small business can easily multitask, but multitasking ultimately means the quality of your product isn’t as great as it could be. Outsourcing IT services to create digital marketing material for your company allows your employees to give all of their attention to their designated tasks. It also creates consistent content on your social media platforms, which is important to keep the attention of potential consumers.

Outsourcing IT management can mean more than getting your computer fixed. If the age of the outsourced employees matches the age of the consumers you’re trying to attract, your online marketing will be more effective as consumers will be able to humanize your marketing firm. Marketing agencies often fail in this area because they don’t know how to communicate to their consumers as other consumers would, rendering them awkward, online imposters.

To use social media adequately for your marketing firm, it’s important to be as casual and interactive as possible. While SEO is about content filtering, social media is about character and quality. The more character a business provides, the more a consumer will be able to relate and, on social media, it’s those relationships that reign.

Starting a Remote Work Program? IT Consultants Can Help

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing firm

The business world is changing. More companies are turning to remote workers for a variety of different roles. The advantages are clear, working remotely allows your employees more flexibility and can help increase their job satisfaction, which will in turn make them more efficient employees. It also removes physical barriers that might prevent you from hiring the best candidates.

While not every company would benefit from allowing distance working, service based companies like marketing firms firms are perfect for this style of employment.

But whether you are a startup digital marketing firm or an established telecommunications company, it can be hard to know how to go about creating a remote working program.

Working with an IT consulting company can help you get started with some of the most basic steps towards enabling employees to work remotely.

Communication and Collaboration
One of the biggest changes when employees work remotely is working collaboratively. Without the ability to simply walk down the hall to explain why and how a report needs to be rewritten, it is easy for communication to break down.

An IT consultant can help you organize the way your employees communicate, and work together to achieve your vision and mission.

If you are planning on offering remote options only for those employs who’s functions are largely self-contained, you might not need to build an in-depth infrastructure for your communications, but a simple system will still help you assign work and track the progress of your employees.

Security
Whether you’re employees are handling sensitive material or not, it is important to protect your company from cyber-attack and viruses. With your employees spread across the city or globe, it becomes harder to ensure that your company and it’s information are secure.

By working with an IT firm, you can device a number of strategies to protect your business, and hold employees accountable for any transgressions, after all 75% to 85% of all malicious attacks will come from within your company.

Access to Information
Many companies still use a private server to store their information, only accessible through physical connections. If your employees are going to be required to access large volumes of information, then you are going to need to change the way you store it

An IT company can help you set up cloud computing that will allow you to expand the way your employees interact with your secure files.

Allowing your employees to work remotely has a number of advantages for you and your business, but getting started can be tough. Whether you’re trying to build an marketing firm or travel agency, the right IT firm can help make this transition easy and secure.