Expand Your Online Market Using These Techniques

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing ideas

If you work for a small business, you know how important it is to have marketing ideas that revolve around digital media. Any reputable business these days has at least some level of online marketing presence. If you’re a small business employee looking to expand your company’s marketing techniques to the online realm, here are some marketing ideas to try.

First, make sure your business has a Facebook page. This is arguably more important than a website because it’s universally used. An estimated 47% of Americans say that Facebook has had a larger influence on their purchases than any other social media network, and you can use this to your company’s advantage by posting relevant information and consistent company updates. The more effort you put into creating a quality Facebook page, the more users will be drawn to it, and the more it will benefit your business.

Next, make sure to post positive feedback and testimonials to your web platforms. People enjoy reading positive feedback about a company because it’s useful for them in deciding if they want to buy the products or services offered by that company. If your company has no reviews, it’s a red flag that your business may not be fully developed yet.

Once you get a sizable clientele, consider starting a promotional email list. You can send coupons and deals to customers who may use them or at least tell a friend or family member about them. The trick with this is to carefully monitor the quality and quantity of the emails you’re sending out — if customers get annoyed by the frequency of the emails they’re receiving, they may want to unsubscribe or mark them as spam. You want to create the illusion that the marketing emails are more useful for customers than they are for your business.

Finally, it’s important to ensure that your company’s IT services are functioning properly. Maintaining your computer and other company computers can contribute to creating an atmosphere with clearer communication and expectations. Always stay up-to-date on both software and hardware, and know when it’s time to retire a computer rather than repair it. Saving money on technology services can allow you to redirect funds for marketing purposes.

Overall, online marketing may seem complicated, but it just takes a bit of time and effort. For more information about digital media presence, consult a digital marketing firm.

3 Common Tech Problems Small Businesses Face

Written by Tiffiny Hladczuk. Posted in ITS Blog

it consultant firm

There’s no doubt that we live in a digital world. If you own a small business, you’re expected to adapt to an ever-changing technological landscape in order to keep your customers happy, your data safe, and your organization running smoothly. To accomplish this, you and your employees will have to use up-to-date software on a secure network. Managed IT services can also ensure that sensitive information is accessible only to those with certain permissions.

Still, data breaches are becoming more common; working with an IT consultant firm is the best step you can take to ensure your software system and data are secure and totally functional. If you don’t work with an IT consulting company, you’re putting your business at risk for these problems (and many more). To avoid making these tech mistakes, working with an IT consultant firm is a must.

  1. System Vulnerabilities
    A lot of small business owners are under the impression that their organization simply isn’t a big enough target for hackers or other malicious activity. Because of that misconception, it’s common for smaller organizations to be lax in their cyber security methods — and that’s exactly why they’re often targeted for tech attacks. It’s not just faceless hackers you have to worry about, either: your own former employees could be to blame for a breach. A startling 59% of employees steal proprietary corporate data when they leave a job. What’s more, if your organization fails to protect your customers in the event of a breach and your business is found to be non-compliant, you’ll have to deal with the substantial cost of the breach itself and additional fines. Make sure your system is cutting-edge and that your IT consultant firm works tirelessly to identify and fix vulnerabilities.
  2. Lack of Training
    Your employees might not look forward to software training sessions, but they’re not just busy work; they’re vital to the success of your business. When your employees don’t utilize features correctly (or at all), production costs and errors will increase and productivity will decrease. While this can be problematic for any size organization, small businesses will be impacted more significantly. By making software training a priority, you can reduce redundancy, improve employee understanding, and even increase company morale.
  3. Unreliable Support
    As a small business owner, you may think you can’t afford to hire an IT consultant firm specifically for your organization. While cost is an understandable concern, failure to make this investment can really backfire on your business. When you rely on a tech-savvy employee or family member to address tech issues that will undoubtedly come up, you’re not getting the support and knowledge you truly require. Always remember that you get what you pay for. Sure, free tech support would be nice, but when you don’t work with a professional, your business will likely pay the price. Instead of using a local IT student or an unknowledgeable phone support tech, your business will actually save money in the long run by using a tech support team or specialized consultant. You won’t lose data or deal with downtime, which means your business will operate as intended without revenue loss. Peace of mind and smooth operations are well worth the investment.

These days, you need to do everything you can to protect your business, data, and customers. For more information on our IT consultant firm and how we can help your organization, contact us today.

Entrepreneur’s Guide to Effective Social Media Marketing

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategy

The World Wide Web is a virtually limitless resource. You can find almost anything on the internet — if you know where to look. An estimated 82.6% of internet users utilize search engines, but few people know how they actually work. Incorporating the internet into your marketing strategy is a great way to increase sales — after all, any reputable business these days has some sort of online presence. Here are some online marketing techniques and social media tips to strengthen your company’s existence in the online world.

First, if you don’t have one already, create a Facebook page for your business. Recent reports state that there are roughly 1.86 billion active users on Facebook, and about 47% of Americans claim that Facebook has had a more significant influence on their purchases than any other social media network. This isn’t surprising considering how Facebook has revamped their business pages to look more professional and have added a plethora of new features that benefit business promotion. For example, users can leave reviews, ask questions, and interact with other users about your business on your Facebook page. Users can send direct messages to companies as well. Furthermore, companies have the ability to respond to posts and comments regarding their business. This increases customer/business interaction and is sure to boost customer satisfaction.

If you’re really looking to make your business known, you can even buy ad space on Facebook that’s extremely affordable, and Facebook uses a complex algorithm to automatically put it on the newsfeeds of people it thinks will be the most interested.

While on the topic of social media, blogging is a major trend when it comes to marketing strategy. If you don’t feel as though you can produce content consistently enough to keep up with your own blog, find a few blogs that center around the same idea as your business. Come up with some relevant topics and write some sample articles. Contact the blog’s creator and they’ll more than likely be happy to run your articles. It’s free content for them and free advertising for you.

If you’re trying to appeal to a younger market, consider creating a YouTube channel. With 800 million unique visitors a month, YouTube can be an incredible platform for you to share ideas regarding your products and services with the world. Of course, this works best if you have other social media accounts to share the videos on. Facebook is a great platform for sharing videos on YouTube. In fact, most YouTube videos that go ‘viral’ got so much popularity by being shared and spread on Facebook so many times. It’s also important to have a clear underlying message or call to action at the end, such as ‘subscribe to our channel’ or ‘visit our website’.

It’s no secret that marketing strategy has evolved over recent years. The days of print advertising are quickly becoming obsolete, and social media marketing is taking its place. For more marketing ideas, get in touch with marketing firms and marketing agencies that specialize in your area of interest.

A Few Tips for an Effective Internet Marketing Campaign

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategy

Your marketing strategy will depend on the product and/or services offered by your company as well as your desired customer base. After determining your desired base, however, you may want to expand your presence further to attract other potential customers. While there are a variety of effective marketing techniques and strategies, online marketing — or digital marketing — continues to be a popular delivery system.

What is your current marketing strategy? Are you a small business that posts regular blogs? When it comes to effective marketing ideas, a recent survey showed that approximately 95% of the small business participants believe blogging has value. Furthermore, blogging can also increase brand awareness, according to 70% of the content marketers that participated in the survey.

Blogging is just one type of effective content marketing. Regular columns, feature articles, and other types of content all have the capacity to increase traffic to your company website. It’s been shown that leads from content marketing can also increase blog traffic up to 2,000%.

When this content contains the right balance of search engine optimization and relevant information, then many consumers will return to the site on a regular basis. As a result, it’s important to post fresh content every week.

Social media is also an effective marketing platform and is used by roughly 93% of business marketers as part of their campaigns. Given that many people check their Facebook account five or more times a day, it has a considerable amount of influence on consumer choices. In addition, while working or during recreational computer use, many people will make note of their social media feed.

Approximately 47% of people in the United States claim that they turn more to their Facebook community for product and service recommendations than other social media. In addition to making recommendations, Facebook users will also post commentary on their customer experience. All it may take is these individuals posting a brief review and website link to their favorite product or service to increase a business’ traffic and sales.

If you need a new or more effective marketing strategy, have you considered working with an Internet marketing firm? Contact us today for a consultation and to learn more about our project management and other services.

3 Reasons Your Small Business Needs an IT Consultant

Written by Tiffiny Hladczuk. Posted in ITS Blog

it consultant firm

If you are a small business owner, you may be accustomed to running everything yourself, in-house. While this does give you a substantial amount of control over your daily operations, there are certain areas where outsourcing responsibilities may be in your company’s best interests. One of these areas is within the IT sector, specifically, IT consulting. And we don’t mean outsourcing as in offshoring; it’s possible to outsource your technology needs to an IT consultant firm in your area.

Due to technology’s ever-changing landscape and the increasing threat of malicious software attacks, managed IT support services are a must. Ultimately, having an expert IT consulting company on call will keep your business ahead of the curve. If you still aren’t convinced, here are three reasons your small business will benefit from working with IT consultant firm:

  1. Our extensive experience means we can handle any projectOur consultants have worked with all sorts of clients on different types of projects, and we have likely encountered situations similar to yours. We can give you the expertise you need to make your project a real success, whether you need help with search engine optimization or migrating data to the cloud. We can also troubleshoot when things go wrong and offer solutions. Even better, we can often help you avoid a problem in the first place. If you’re running a small start-up, it’s imperative that your IT services are at the same level as your competitors.
  2. We can provide a fresh set of eyesSometimes, all you need is a new perspective. Our consultants can look at a project or a problem from a whole new angle, which can lead to more innovative solutions and better collaborations between your team members. You may not be able to recognize a project’s flaws on your own, but an IT consultant firm can help you to identify these potential issues and solve them.
  3. We can help protect your businessEven small businesses need to take malicious cyber attacks very seriously. In fact, small businesses are often more of a target than large corporations because of their weaker security protocols. And you might be surprised to know that between 75-80% of all malicious cyber attacks actually come from within an organization rather than an external source. That means it’s actually a detriment to your company to handle IT infrastructure and services in-house; doing so won’t protect your business from its own employees! While we hope you’ll never have to deal with this situation, the threat still exists. We can help you make your practices more secure and supplement areas where employee skills are lacking.

If you want your business to grow in a digital world, then you need a highly skilled IT consultant firm on your side.