4 Common Computer Problems and How to Fix Them

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer services for businessFew things are more frustrating than running into computer problems at work. You’ve got a deadline or an important presentation and you’ve hit a brick wall in the form of an error message, a file that won’t open, or the dreaded “spinning wheel of death”. You may not be the most tech-savvy, which is why computer services for businesses exist. However, there are a few things you can try before giving up and calling a business IT consulting service.

  1. My computer is slow
    A slow computer can be a major pain, but in reality, it may not be your computer’s fault at all. When videos are taking a long time to buffer or a website is loading at a snail’s pace, it could be an issue with your broadband connection or a kink in the website itself. Unfortunately, many websites are overloaded with videos or flash-heavy advertisements, which can slow your entire computer to a crawl. On the other hand, your computer might be lagging because your hard drive is bogged down with too many files. Check to see how much free space you have. If it’s maxed out, you know it’s time to clear your hard drive.
  2. My computer is making strange noises
    If you’re hearing weird sounds coming out of your computer, you’re in luck! The solution is actually quite simple: You just need to give it a thorough cleaning. Keep a can of compressed gas on hand to blow the dust out of your circuit boards.
  3. I can’t open email attachments
    If you can’t open an attachment, it might just be in a format your computer doesn’t recognize. You probably just don’t have the right software required to view the file. If it’s a .pdf file, you can download a free PDF reader off the Internet. Basically, the three letters after the period in the filename should indicate what kind of extension you need to view it. Search engines and email are the two most popular Internet activities, so most computers are equipped with the right tools to open and view most — but not all — email attachments.
  4. Wi-Fi keeps disconnecting
    Computer repair technicians know that this can be a tricky one since you’re not sure if the problem is with your computer, your router, or your Internet Service Provider. You may end up having to call your ISP for technical support, but first make sure that your computer is close enough to your router. Then confirm that your computer’s wireless card and the latest drivers are installed.

When troubleshooting common computer problems on your own, you may have to throw in the towel eventually. Fortunately, computer services for businesses are there to help you through any computer malfunction you come across.

3 Types of Visual Content That Can Boost Your Online Marketing Strategy

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketing

Professional online marketing agencies know that effective content marketing can lead to an estimated 2,000% increase in blog traffic. Well-written content is essential to attracting visitors and improving search engine optimization, but good content isn’t limited to text. Certain kinds of images can be extremely valuable as visual content, providing visual cues that compliment your information and overall message. Here are a few different types of visual media that can improve your online marketing strategy.

  1. Infographics
    An infographic takes your textual content and consolidates it into one compact, easily viewable and understandable format for any viewer. It effectively illustrates the information so that complex concepts and statistical data become less intimidating. Not only are infographics easier to understand, they are also liked and shared on social media three times more than any other type of online content. Studies show that the use of infographics in content marketing can increase profits by as much as 12%.
  2. Eye-catching photographs
    High-quality photos help with brand recognition and make a business more relatable to the public. They can also be used to show off your products and services, helping potential customers visualize your purpose and value in their lives. In fact, 90% of consumers say that images are influential to their purchasing decisions. Research shows that the use of relevant images can generate up to 94% more views on your web page than if you were to have only text.
  3. Videos
    The use of video takes visual content to a whole other level, particularly if it includes audio as well. In a recent survey, experts predicted that by 2017, 74% of all Internet traffic will be driven by video. That is partially because 64% of shoppers report being more motivated to buy a product after viewing a video about it. Video content ultimately leads to a stronger emotional connection, higher customer retention, greater engagement, and better search engine optimization.

When it comes down to it, visual content is just more stimulating than text. Scientists have proven that the brain processes images 60,000 times faster than written words. Consequently, adding the right amount of visual content can draw more attention to your blog or website. For more information about optimizing your online presence, consult the experts from digital marketing firms in Charleston.

Top Digital Marketing Trends to Watch for in 2017

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing agenciesOne of the most exciting things about working with marketing agencies is that their tactics and strategies are always changing. That’s especially true with digital marketing firms, where the Internet is changing so rapidly and consumer tastes are constantly on the move from one fad to the next.

While 2016 saw a lot of exciting changes in the online marketing world, 2017 may prove to be even more seismic. Here are our top predictions for next year’s digital trends and how they’ll influence marketing agencies far and wide.

  1. Quality Content Matters
    Keeping a blog for your business has always been a good way to keep your web presence up-to-date and engage with your customers. But that’s no secret: 95% of small business already view blogging as a valuable business strategy. What will matter more in 2017 is how users engage with that content. Do they read, comment, and share — or do they simply click and pass? Higher quality content will be a make-or-break difference as the Internet becomes increasingly saturated with content from around the globe.
  2. Augmented Reality Blows Up
    Remember the explosive success of Pokemon Go? Expect to see more marketers and companies jumping on the augmented reality bandwagon as the technology becomes more commonplace among consumers. Marketing agencies should be thinking about how to utilize this craze as a way to gain new customers and encourage brand loyalty with points and rewards, like the Pokemon game itself.
  3. Mobile, Mobile, Mobile
    Any IT consultant can tell you that mobile web access has been on the rise for years now, but 2016 saw a tipping point at which mobile connectivity actually began to outpace Internet connections from laptops or desktops. That trend will only strengthen in the new year, which means that you will want to prioritize the mobile-friendliness of your website or jumpstart that app, if you haven’t already.

While it’s true that fads come and go, marketing trends reveal the ways that the very landscape of Internet use is changing. The more your business can do to keep up with — or stay ahead of — the game, the more results you’ll see from your digital marketing strategies. So here’s to a new year full of new possibilities!

Maintaining Your Computer for Life: 3 Easy Hacks

Written by Tiffiny Hladczuk. Posted in ITS Blog

maintaining your computerWith the amount of time most of us spend on our computers these days, it’s only natural that we develop a certain level of attachment to them. We might want our computers to last forever, but unfortunately, that’s hardly ever the case. However, with a little bit of care and regular maintenance, you can significantly improve the lifespan of your computer and prevent sudden crashes that might cause you a lot of pain, both emotionally and financially.

Here are three simple steps for maintaining your computer for a long and healthy life:

  • Back It Up
    There is nothing more important you can do to keep important files and information safe than routinely backing them up onto an external hard drive or a cloud service. You might even want to back up the back up, too, so that in the event of a crash your IT consulting services can be sure to help you make a speedy recovery in your computer repair.
  • Keep Software Up to Date
    Applying updates to your computer might seem like a real pain, but the truth is that this kind of simple computer maintenance can go a long way in protecting your internal files from being attacked by vicious malware or spam. Approximately nine out of every 1,000 computers are said to be infected with spam, likely because their owners neglected to comply with regular updates or run regular security scans.
  • Stay Clean
    A dirty, dusty work space isn’t just a hazard for spreading germs around the office. It could also make your system work less efficiently and even break down more quickly. Maintaining your computer’s cleanliness can help prevent it from overheating or from getting clogged and bogged down with dust. Be sure to only use products that are safe for computers. Ask a professional if you’re not sure.

Don’t risk a technology meltdown just because you’ve neglected maintaining your computer. The more you do to keep your system working, the more likely you’ll be to notice minor problems before they turn into major risks.

And if you don’t know the first thing about computers or simply don’t want to do it yourself, contact our computer repair technicians in Charleston, SC, for more hands-on help to keep your computer working the way it should.

What to Expect From Your First IT Consultation

Written by Tiffiny Hladczuk. Posted in ITS Blog

it consultationIf your company has waited this long to schedule a professional IT consultation — well, what are you waiting for? Staying up to date on all of the latest software tools, digital marketing trends, and security standards are important to maintaining a leading edge in business, no matter your line of work.

A simple IT consultation could help transform how your company works, but even the greatest IT consultant in the world won’t be able to deliver a magic bullet for all of your tech needs without your help and cooperation. Here are three things you can expect to learn from IT consulting services, whether it’s your first or fifteenth visit.

  1. You’re not as cutting edge as you think you are.
    One aspect of project management in IT is identifying areas where you could be using technology to conduct your business more efficiently. That could mean a software upgrade, an overhaul of your company-wide OS, or a better way to monitor and track data. Part of the IT consultant’s job is to sell you new technologies, but they should be able to offer you a wide range of options and possibilities to best suit your needs.
  2. You’re not as secure as you think you are.
    Most of us have a naive “It won’t happen to me” mentality when it comes to cyber attacks or security breaches. However, the reality is that 57% of small businesses have reported cyber breaches in recent years that stem from their own internal staff. This makes it all the more important for upper management to remain vigilant in protecting sensitive information that may be available to employees old and new.
  3. You’ll have to make some compromises.
    In an ideal world, every company would be able to afford the newest state of the art technologies to help them grow and succeed. Of course, business doesn’t work that way. Many firms find themselves caught in the triangular paradox of speed, quality, and affordability: You can choose to have one or two of the three features with your IT upgrades, but it’s unlikely you’ll be able to find a way to have it all. Set your priorities and make your decisions wisely.

IT consultation is a painless process that could pave your way to a brighter and more efficient future. All it takes is the initiative, the patience, and the willingness to change.