Entrepreneur’s Guide to Effective Social Media Marketing

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategy

The World Wide Web is a virtually limitless resource. You can find almost anything on the internet — if you know where to look. An estimated 82.6% of internet users utilize search engines, but few people know how they actually work. Incorporating the internet into your marketing strategy is a great way to increase sales — after all, any reputable business these days has some sort of online presence. Here are some online marketing techniques and social media tips to strengthen your company’s existence in the online world.

First, if you don’t have one already, create a Facebook page for your business. Recent reports state that there are roughly 1.86 billion active users on Facebook, and about 47% of Americans claim that Facebook has had a more significant influence on their purchases than any other social media network. This isn’t surprising considering how Facebook has revamped their business pages to look more professional and have added a plethora of new features that benefit business promotion. For example, users can leave reviews, ask questions, and interact with other users about your business on your Facebook page. Users can send direct messages to companies as well. Furthermore, companies have the ability to respond to posts and comments regarding their business. This increases customer/business interaction and is sure to boost customer satisfaction.

If you’re really looking to make your business known, you can even buy ad space on Facebook that’s extremely affordable, and Facebook uses a complex algorithm to automatically put it on the newsfeeds of people it thinks will be the most interested.

While on the topic of social media, blogging is a major trend when it comes to marketing strategy. If you don’t feel as though you can produce content consistently enough to keep up with your own blog, find a few blogs that center around the same idea as your business. Come up with some relevant topics and write some sample articles. Contact the blog’s creator and they’ll more than likely be happy to run your articles. It’s free content for them and free advertising for you.

If you’re trying to appeal to a younger market, consider creating a YouTube channel. With 800 million unique visitors a month, YouTube can be an incredible platform for you to share ideas regarding your products and services with the world. Of course, this works best if you have other social media accounts to share the videos on. Facebook is a great platform for sharing videos on YouTube. In fact, most YouTube videos that go ‘viral’ got so much popularity by being shared and spread on Facebook so many times. It’s also important to have a clear underlying message or call to action at the end, such as ‘subscribe to our channel’ or ‘visit our website’.

It’s no secret that marketing strategy has evolved over recent years. The days of print advertising are quickly becoming obsolete, and social media marketing is taking its place. For more marketing ideas, get in touch with marketing firms and marketing agencies that specialize in your area of interest.

A Few Tips for an Effective Internet Marketing Campaign

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategy

Your marketing strategy will depend on the product and/or services offered by your company as well as your desired customer base. After determining your desired base, however, you may want to expand your presence further to attract other potential customers. While there are a variety of effective marketing techniques and strategies, online marketing — or digital marketing — continues to be a popular delivery system.

What is your current marketing strategy? Are you a small business that posts regular blogs? When it comes to effective marketing ideas, a recent survey showed that approximately 95% of the small business participants believe blogging has value. Furthermore, blogging can also increase brand awareness, according to 70% of the content marketers that participated in the survey.

Blogging is just one type of effective content marketing. Regular columns, feature articles, and other types of content all have the capacity to increase traffic to your company website. It’s been shown that leads from content marketing can also increase blog traffic up to 2,000%.

When this content contains the right balance of search engine optimization and relevant information, then many consumers will return to the site on a regular basis. As a result, it’s important to post fresh content every week.

Social media is also an effective marketing platform and is used by roughly 93% of business marketers as part of their campaigns. Given that many people check their Facebook account five or more times a day, it has a considerable amount of influence on consumer choices. In addition, while working or during recreational computer use, many people will make note of their social media feed.

Approximately 47% of people in the United States claim that they turn more to their Facebook community for product and service recommendations than other social media. In addition to making recommendations, Facebook users will also post commentary on their customer experience. All it may take is these individuals posting a brief review and website link to their favorite product or service to increase a business’ traffic and sales.

If you need a new or more effective marketing strategy, have you considered working with an Internet marketing firm? Contact us today for a consultation and to learn more about our project management and other services.

3 Reasons Your Small Business Needs an IT Consultant

Written by Tiffiny Hladczuk. Posted in ITS Blog

it consultant firm

If you are a small business owner, you may be accustomed to running everything yourself, in-house. While this does give you a substantial amount of control over your daily operations, there are certain areas where outsourcing responsibilities may be in your company’s best interests. One of these areas is within the IT sector, specifically, IT consulting. And we don’t mean outsourcing as in offshoring; it’s possible to outsource your technology needs to an IT consultant firm in your area.

Due to technology’s ever-changing landscape and the increasing threat of malicious software attacks, managed IT support services are a must. Ultimately, having an expert IT consulting company on call will keep your business ahead of the curve. If you still aren’t convinced, here are three reasons your small business will benefit from working with IT consultant firm:

  1. Our extensive experience means we can handle any projectOur consultants have worked with all sorts of clients on different types of projects, and we have likely encountered situations similar to yours. We can give you the expertise you need to make your project a real success, whether you need help with search engine optimization or migrating data to the cloud. We can also troubleshoot when things go wrong and offer solutions. Even better, we can often help you avoid a problem in the first place. If you’re running a small start-up, it’s imperative that your IT services are at the same level as your competitors.
  2. We can provide a fresh set of eyesSometimes, all you need is a new perspective. Our consultants can look at a project or a problem from a whole new angle, which can lead to more innovative solutions and better collaborations between your team members. You may not be able to recognize a project’s flaws on your own, but an IT consultant firm can help you to identify these potential issues and solve them.
  3. We can help protect your businessEven small businesses need to take malicious cyber attacks very seriously. In fact, small businesses are often more of a target than large corporations because of their weaker security protocols. And you might be surprised to know that between 75-80% of all malicious cyber attacks actually come from within an organization rather than an external source. That means it’s actually a detriment to your company to handle IT infrastructure and services in-house; doing so won’t protect your business from its own employees! While we hope you’ll never have to deal with this situation, the threat still exists. We can help you make your practices more secure and supplement areas where employee skills are lacking.

If you want your business to grow in a digital world, then you need a highly skilled IT consultant firm on your side.

How to Create a Perfectly Optimized Web Page

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketingBy now, most people understand that search engines are the top driver of traffic to websites (and if you didn’t, now you do!). This means that online marketing professionals have a major opportunity to boost your website’s visibility by using simple search engine optimization techniques. If you’re designing your homepage, a landing page, or simply updating your business website, here are five features that can (and should) be optimized for search engines.

  1. URL
    You know an ugly URL when you see one. It’s long and littered with numbers and nonsensical punctuation. On the other hand, shorter, keyword-rich URLs have been found to rank better in Google. SEO experts say that your primary URL — the words between “www” and “.com” shouldn’t be longer than 25 characters. And for optimal SEO results, try to include an important keyword in the URL, too.
  2. Title Tags
    Believe it or not, your title tag is the most important factor for your page’s SEO. Professional online marketing agencies will tell you that the closer your target keyword is to the beginning of your title tag, the more influential it will be in boosting your search engine ranking. Simply put, your title tag tells Google what that particular page on your site is supposed to be about. To make your title even more powerful, repeat it in an H1 tag in the website’s body.
  3. Multimedia
    Internet users love engaging images and videos, and so does Google. To increase time spent on your page and to reduce bounce rate, include an image or video towards the top of the page. Make sure that you optimize these images as well by including your target keyword in the Alt Text. This tells Google what the image is depicting, since search engines can only read text.
  4. Content
    Like any piece of writing, the content on your web page should have a subject that remains consistent throughout. To ensure that a search engine can identify your topic easily, make sure that you drop your target keyword somewhere within the first 100 words. It is essential that you strike a balance when it comes to using your keywords — too few and a search engine won’t pick it up; however, an article that is too keyword heavy will reduce the quality of the content and start to sound spammy. Google penalizes spammy content, and so will your readers.
  5. Links
    When it comes to SEO and digital marketing, both internal and outbound links are essential to your web page. Internal links are those that direct the reader to another page on your website. Outbound links to pages related to yours send out a relevancy signal to search engines to help them figure out your main topic.

To properly apply SEO techniques to your website, you must be familiar with the complex ways in which search engines like Google view and rank web pages. To learn more, consult our local online marketing firm in Charleston, South Carolina.

Extend the Life of Your Computer With These 4 Easy Steps

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer fixedIt’s everyone’s worst nightmare: you’re putting the final touches on your big presentation when suddenly your computer crashes. Okay, maybe it’s not your worst nightmare, but when your computer breaks down and you lose all your important documents and data, it certainly feels like the end of the world.

If you don’t want to be getting your computer fixed every couple of months, losing valuable time, money, and important documents, you’ll need to be diligent about your computer maintenance. Computers are sensitive machines and sometimes they just need a little TLC.

How to Properly Maintain Your Computer

  1. Keep it clean
    According to computer repair technicians, the number one killer of both desktop and laptop computers is dust and debris. As these particles build up on various components within the hardware, the system starts to overheat and will eventually burn out altogether. You can clear out the dust and debris with a compressed air can.
  2. Be wary of updates
    Not every update is a good update for your particular computer. Some OS updates can slow down older computers, causing periphery devices like printers to stop functioning. Before installing a new OS update, consult an IT expert. On the other hand, updates for specific programs and drivers are essential. Always install available updates for hardware to keep them running smoothly.
  3. Watch out for spam
    Studies show that 60 billion emails are sent each day, but 97% of them are spam. Spam often carries viruses, which infect computers, causing them to malfunction and putting their users at risk of identity theft.
  4. Empty the trash
    Every once in awhile, take some time to declutter your computer. Aim to have no less than 20% capacity left on your hard drive at all times. Do this by periodically uninstalling programs you don’t use and deleting documents you don’t need.

Maintaining your computer should be like taking care of any other major appliance or machine. You wouldn’t drive your car without a tune-up every once in a while, would you? Don’t settle for getting your computer fixed over and over again. Instead, show it a little love and let it live a long, healthy life.