You may be under the impression that as long as you have a website for your business, you are keeping up with the times. However, this is not exactly the case. Research shows that if you have a website, but it still seems stuck in the past as far as navigation and graphics go, you may be harming your business more than helping it. There are different types of marketing strategies and having a good web design is one of them. Here are a few easy ways to keep your web design up to date.
- Company Focus – Make sure that the content of your website is still going in the same direction as the company’s branding. Looks, themes, designs and general aesthetics should change and evolve over time as trends move on and your clientele develops. Your website should always reflect the focus of the business, so your potential buyers can easily understand what the vision and goal of the company is.
- Web Design – This does not just focus on the look of the website, but its functionality as well. Understand what the consumer wants. For the most part, this means convenience. No one wants to sit there and try to figure out how to work a website. They want to get in, find what they want, and get out. Make it simple for them to do that or they will ‘get out’ before they find what they want. Having a navigation bar at the top of every page is helpful for clients, because they’ll be able to see the entire site at a glance without having to trudge through unnecessary pages.
- Traffic Tracking – Keep a log of who is visiting your site, how long they are staying there, and what they are looking at. This will help you figure out how to make your potential buyers the happiest. There are various different pieces of software that can automatically do the tracking and gathering of data for you, so that you can see it at a glance. If you can find out the desires, likes, and dislikes of your target audience, this will go a long way in helping you cater to their needs.
- Social Media – Social media is quickly becoming the biggest marketing tool. About 93% of marketers stated that they use social media for business now, and 47% of Americans said that Facebook has made a large impact on their purchasing decisions. Take advantage of blogging and other outlets that can enhance your website and business. Get outside help with social media if you are not familiar with all the benefits it can offer.
- Search Engine Optimization – Considering the fact that 93% of Internet users begin their experience with a search engine, SEO (search engine optimization) should be right at the top of your marketing list. This involves more than just having a few good keywords, and requires a fair amount of work and patience. Nevertheless, improving click through rates and taking advantage of pay per click opportunities can really help your business generate more traffic.
There are many great benefits of having a website, but you need more than great web design to attract attention. Your website has to stand out from the crowd to get noticed online. There are many things that can deter a potential buyer from your site, so make sure to do your research, find out what your target audience is looking for, and let every single element of your website cater to that need. The great thing about websites is that they are inexpensive to make, so you don’t have to cut corners and try to save costs by allowing parts of the site to be meaningless. Keeping current is your main goal. If you can do this, you will be surprised at the traffic it will generate, resulting in sales and profits.