The Golden Rules of Internet Marketing

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketingThere are many theories and approaches when it comes to Internet marketing, but the numbers simply don’t lie. Through content marketing, you can boost a blog’s traffic by as much as 2,000%, an important point when you consider that almost half of Americans say their Facebook feeds — which heavily feature content — influence their spending habits more than other social media accounts. If online marketing campaigns are executed well, they really pay off. But, there are a few things to keep in mind, especially when starting from scratch.

There Isn’t An Easy Button
In a culture so used to instant gratification, especially in the digital realm, it can be hard to remember that things still take a lot of time. Branding and increasing hits, page views, leads, and sales can take hundreds of hours of hard work, and campaigns that’re just getting off the ground might have a slow start.

Content is Still King
Developing and sharing high-quality content is still important, because it builds trust between you and customers. They know that they can rely on you for relevant, important, up-to-date information, and are likely to visit your site by their own volition. About 95% of small businesses view blogging as being an important business tool, because they know how valuable subject matter expertise and good writing is to their customers. Invest time and effort into cultivating series, news stories, and all around great content for your blog, web pages, and social media accounts.

Professionalism is Important
Yes, it is fine to write content with a casual, and even personal demeanor, and to incorporate humor, sarcasm, and even satire — but these things are not mutually exclusive with professionalism these days. Your web design should reflect that professionalism by providing a direct, easy to use, navigable interface. Your customer service should reflect this as well, offering fast responses on social media platforms.

For help implementing these principles, and generally starting your Internet marketing campaign, make sure to talk to the professionals. Digital marketing firms, business IT consulting, and online marketing experts can help you implement time-tested strategies for success.

Why Do People Hire IT Consulting Services, and What Do They Do?

Written by Tiffiny Hladczuk. Posted in ITS Blog

it consulting servicesIn the 90s, globalization was one of the big buzzwords of the day. But in 2016, thanks to the internet and new digital technologies, globalization is more than just a word. We can talk with contractors located halfway around the world, videoconference with offices thousands of miles away, and stay plugged in wherever we go, thanks to the cloud.

Yet despite all these changes, some businesses are still operating like it’s 1999. That’s where IT consulting services come in.

Don’t Let the Word “Consulting” Fool You, IT Consulting Services Can Help You Rethink Your Entire Business
If you run a business, then you’ve almost certainly met a few “consultants” in your day who collected a paycheck for, well, not much of anything. So while some business owners are reluctant to bring on IT consulting services, the field is helping businesses of all sizes keep pace with changing technology.

At the most basic level, IT consulting services help clients assess various technology strategies, then choose the IT services that work best for their business. In 1999, that might have meant setting up a few Windows PCs and a company email account. In 2016, IT consulting services can help keep your company from falling behind.

From project management to computer repair and social media marketing, the best business IT consulting firms can meet the technology needs you didn’t know you had. For instance, in an age when 100 billion searches are made on services like Google each month, simple changes to your online marketing presence could create a new sales funnel.

Or, using onsite technology or cloud based tools, you can implement video conferencing equipment that lets your team collaborate in ways never before possible.

IT Compliance and Security in the Digital Age
In addition to driving down costs by making your business more efficient, some businesses are struggling with more advanced digital needs. Doctors, lawyers, banks, and other businesses must protect valuable customer information, at a time when cybersecurity (not to mention government regulations) is on the rise. These threats can range from the mundane (of the 60 billion emails sent daily, fully 97% are spam!), to the extreme (the federal government recently saw a 680% increase in cyber security breaches in a six year period).

If you have advanced IT compliance and security needs, the best business IT consulting services can help you protect yourself from new threats.

So fair warning: if you hire an IT consulting firm, it may just change the way you think about your business for good.

The Ultimate Guide to Charleston Computer Services in 2016

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer services listLooking for the best business computer services Charleston has to offer? Our company offers managed IT support services for businesses of all sizes, plus all the computer repair technicians you need to stay online 24/7/365. Unlike most of the business computer services Charleston companies are used to, we don’t specialize in just one aspect of computer support. From data backup and recovery to IT compliance and even search engine optimization, we do it all.

Just check out our computer services list below. It doesn’t matter what’s on your computer services list, chances are we have an expert for you. So whether you need computer services a la carte or a full service IT package, Integrated Technology Services, LLC has you covered.

Our General Computer Services List:

  • Network Design
  • Server Implementation and Ongoing Support
  • Email Servers
  • Installation of Macs and PCs
  • Network Security Solutions, Cyber Security
  • Mobile Devices

Specialized Computer Services List for Companies with IT Compliance Needs:

Even a one-time HIPAA compliance breach of just 500 records could result in fines of up to $50,000, not to mention the losses to your reputation and client trust. What kind of IT compliance services can we offer?

  • Medical Practice Technology
  • Network Security Management & Regulatory Compliance
  • Manufacturing Technology Services, Manufacturing Management Solutions
  • Full Service IT Security, Including HIPAA and PCI Compliance

Data Recovery and Backup Services

  • Disaster Recovery, Data Recovery
  • Onsite or Offsite Backup Systems
  • Onsite and/or offsite remote tapeless data backups
  • Automatic Onsite/Offsite Backups As Often as Every 15 minutes

Digital Marketing Services for Charleston Businesses:

Today, email and search engines are the two most popular internet activities, with up to 93% of all online experiences beginning with a search engine. Not only can we set up secure email servers for your business, but we also function as one of the best digital marketing firms in the Charleston region. When you take advantage of our marketing tools, you can cut costs by using a single vendor for all your digital needs, including:

  • Web Design and Maintenance
  • Pay Per Click Advertising (PPC ads)
  • Search Engine Optimization
  • Social Media Marketing Packages

Managed IT Services/IT Computer Services List:

  • Network Administration, Server Maintenance
  • Computer Repair, Workstation Optimization, and Troubleshooting
  • Antivirus and Antispam protection
  • Onsite IT Consulting
  • Remote Tech Support

If you still haven’t found the specific IT service you’re looking for on our computer services list, just give us a call and tell us how we can start helping your business today.

Warning: FBI Reports 270% Increase in CEO Fraud This Year

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer services CharlestonWhen you offer the computer services Charleston businesses rely on for IT compliance and cyber security, it’s important to stay up to date on the latest cyber threats. And this Spring, the FBI is warning business owners everywhere about a dramatic rise in “CEO Fraud” around the country.

In fact, the bureau estimates that in the last three years alone businesses have been scammed out of $2.3 billion. Around the world, the FBA has found victims in all 50 states and at least 79 countries. So far law enforcement is aware of 17,642 victims and counting.

It gets worse…

In Arizona, the FBI reports that the average loss per scam is $25,000 to $75,000 and that since January 2015, the FBI has seen a 270% increase in identified victims and exposed losses.

So what is CEO fraud, and how do you stop it?
CEO fraud is a form of targeted phishing. Hackers, scammers, and criminals send employees at your company an email posing as a CEO or other high-level leader. The scammers use public data or social media profiles to find out which employees manage money, then send orders to wire emergency funds to an account. Sometimes, the hackers only have to ask employees to reset certain administrative passwords, then they do the rest.

You may be thinking, “This would never happen here. My employees would never fall for something like this.”

But what do they say about saying “never”?

There’s one hard truth that makes this scam work so well: employees are sloppy when it comes to cybersecurity, either because they don’t know any better or because they get lazy.

One 2012 study found that 87% of small businesses had experienced a security breach of some kind in the past year alone. And we know that cyber attacks have been on the rise since then. The federal government itself has seen a 680% increase in cyber security breaches since 2010.

And once again, it gets worse…

The most dangerous threats come from inside an organization…
In the digital age, security experts warn that up to 59% of employees steal some kind of proprietary corporate data if they quit or are fired. Not only that, but fully 80% of cyber security breaches are caused by weak passwords like “admin1” or the name of your company.

So how do you stop CEO fraud?

First, it’s crucial to have local managed IT services that you can trust to set up a secure network. It’s also important to remember that different organizations have different security needs. An accounting firm has different threats than a hospital with IT compliance issues. Our company offers the computer services Charleston businesses rely on 24/7, and you need a business IT consulting firm that can keep your company safe.

As to CEO fraud specifically, you need to warn employees about potential threats like this. It’s also helpful to have specific protocols for money transfers.

If you need IT or cybersecurity solutions, contact us for more information on the best business computer services Charleston has to offer. For more information on CEO fraud, read the FBI’s report here, and listen to the official advice about stopping phishing attacks:

“Tips for Businesses:

  • Be wary of e-mail-only wire transfer requests and requests involving urgency
  • Pick up the phone and verify legitimate business partners
  • Be cautious of mimicked e-mail addresses
  • Practice multi-level authentication

If you have any questions, feel free to share in the comments.

Should I Hire a Local Company for Managed IT Services?

Written by Tiffiny Hladczuk. Posted in ITS Blog

business computer services charlestonHere’s a huge piece of trivia for you: the global information technology industry is worth an incredible $4 trillion. The North American region has the largest market share at 31%, with Asia gaining ground at 29%. Wal-Mart alone spent $10.5 billion on IT services last year alone.

Now that cloud computing has become an integral part of most business computer services, some businesses have been tempted to offshore some of their managed IT services. Others have been convinced to choose a managed IT support services located on the opposite end of the country, only to find that the migration involved the wrong kind of disruption.

With IT and business computer services alike being sucked up into the cloud, many local businesses are wondering if it’s really necessary to hire a local IT support team. For instance, does a company based here in Charleston, SC really need to stick with the computer services Charleston has to offer? Some people will tell you no, but they couldn’t be more wrong. And depending on the type of business you run, that bad advice could open you up to serious IT compliance risks.

While IT Consulting Remains a Local Affair
It’s ironic that an industry based on peer-to-peer computing and cloud-based apps still requires human contact at all. Still, the business computer services Charleston startups and corporations depend on are largely based here in South Carolina as well. Why?

It’s easy to forget when you spend all day online, but so much of our information technology needs depend on sophisticated hardware. That doesn’t just include the actual computers you use to access the web, but also telecom equipment, servers, network equipment, routers, printers, and more. Unless you know how to install and repair this equipment on your own, then you’ll need local managed services providers available for help.

The Benefits of Local Managed IT Services
The best business computer services Charleston has to offer help companies with installation, maintenance, and repair, services that all require local technicians. Unless you think your IT equipment will never experience a problem, ever, then you’re taking a huge risk in hiring far off IT consultants.

That goes double for companies with sophisticated security and compliance requirements. Today, 97% of the 60 billion emails sent daily are spam messages, and it only takes one mistakenly opened link to infect a computer. Even the federal government has seen a 680% increase in cyber attacks in the last seven years. Even a minor HIPAA compliance breach of 500 records will result in a $50,000 fine, which is why so many healthcare companies rely on local managed IT services to keep their data closer to home.

If you run a business in the Charleston, SC region, then ignore the business computer services Charleston has to offer at your own risk.