Author Archive

4 Ways to Protect Your Computer From Being Damaged

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer maintenanceA broken computer can cause extreme panic amongst business professionals. Whether you’re responsible for your entire company’s data storage or you’re just working on something important for your job, it’s essential that you do everything you can to protect your computer from being permanently damaged.

Here are a few ways to ensure that your computer is safe and all your valuable digital information will remain protected.

Stay on top of computer maintenance
If you just neglect your computer, over time, it’s going to be permanently damaged. Even if you are extremely careful with your computer each and every day, if you’re not providing regular computer maintenance checks, it’s going to break down eventually. If you’re unaware of how to perform minor computer repairs or computer maintenance, contact a professional to help you out.

Store all your information on the cloud
Although you should have as much important information as possible in multiple areas just in case something happens to it, you should absolutely have a backup cloud storage account. There are quality cloud providers that can assist you and your entire company with all your cloud services needs.

Work with IT professionals to keep software up to date
Your software should always be top of the line to avoid any complications. Digital hackers are always innovating and finding new ways to break into valuable databases, so it’s up to you to make sure that your software protection programs are highly advanced. Work with IT consulting services to ensure that you’re getting expert assistance and your software is strong enough.

Be careful surfing the web and opening emails
About nine out of every 1,000 computers in the U.S. are infected with spam. Simply by opening an email from someone you think you know can ruin your computer for good and lose all your information. Make sure you’re always double-checking emails before you open them so you’re not welcoming any spam to infect your network. Also, be cautious while surfing the web because a visit to the wrong website can harm your computer as well.

It’s up to you to protect your computer from being damaged. If you want to learn more about how to do so or to work with helpful IT professionals, contact Integrated Technology Services today.

3 Reasons Why Small Business Should Outsource Their IT Services

Written by Tiffiny Hladczuk. Posted in ITS Blog

IT provider

Small business owners are not only the backbone of the American economy, but they are the embodiment of the American dream. These people are building their own legacy, leaving their mark on their town, state, and the nation.

In the past, small businesses were almost exclusively run by the people with the most at stake: the owners. Even today, employees are often very carefully chosen to reflect the values and beliefs of the small business owner who employs them.

But as information technology becomes increasingly important to businesses, many small businesses have started to struggle to keep up. The issue? For many business owners, the cost of hiring a full-time IT professional is incredibly prohibitive.

One workaround is to outsource your IT needs. But for many business owners, putting such an important part of their business in the hands of another firm can be scary. This guide will show you why small business owners stand to benefit from outsourcing their IT needs to an IT provider.

  1. Save Money
    The most obvious benefit of outsourcing your IT services rather than hiring an in-house IT professional is the money saved. That is because you will not need to create a full-time position, nor will you have to negotiate salary with a qualified professional. You can simply get a quote from an IT provider for the services needed, and then move on to running your business.
  2. Get Only the Services You Need
    Whether you need a comprehensive digital marketing strategy, help making your network align with IT compliance standards and regulations, or simply need a broken computer repaired, business owners have the ability to tailor their managed IT services to precisely what they need. That means much less waste.
  3. Better Cyber Security
    According to the 2013 Information Security Breaches Survey, a remarkable 87% of small businesses experienced a breach in cyber security during 2012. Working with an IT provider allows you to have the most up-to-date IT security available, meaning that you are significantly less likely to experience a cyber breach.

If you are a small business owner looking to expand your IT infrastructure, outsourcing with an IT provider is a much-needed compromise. While it might feel unnatural to trust someone not directly tied to your business and your mission, United States-based IT providers can be the key to unlocking new customers and more effective practices.

3 Questions to Ask a Internet Marketing Company Before Signing on the Dotted Line

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketing

So you’re looking to expand your visibility online.

You call up an online marketing firm to help.

What do you do next?

Considering that Google owns an estimated 60-75% of the entire search engine market worldwide, it comes as no surprise that digital marketing fluctuates quite often. This is where specific marketing strategy can come in. That means it’s best to work with a professional marketing agency if you’re looking to get results.

While it is important to let the professionals handle your marketing techniques, it is always a great idea to get involved in the process of SEO and improving your brand’s visibility on the World Wide Web. To help you do just that, here are some of the top questions you should ask your online marketing company before signing on to work with them.

  1. Do you guarantee results?
    It is important to think about digital marketing like the stock market — you get out of it what you put into it! Algorithms change all the time, so it is crucial that you work with someone who has experience with keywords, PPC ads, and securing the best search engine results.
  2. How do you define your goals?
    Each agency does their work differently, meaning some may look at your rankings each month, some every 45 days, some only once every three months. No matter how they operate, a good agency should collaborate with you on your goals and have a written plan in place as to how they intend to reach them.
  3. What results should I expect?
    There are plenty of different factors that come into play when figuring out the best results for your digital marketing campaign. These include whether you already have an established online following/customer base, if you have to build your website from scratch, if you are active on social media, and if you are focusing only on SEO or PPC, not both. Think of digital marketing as an equation that is meant just for you; with the help of an established digital marketing agency you’ll be able to put in all the different details together to gain the right outcome for your brand as a whole.

These three questions will help you determine if an online marketing company is a right fit for your business and brand. Never go into an interview without them!

If you are looking to start your digital marketing venture, please contact our professionals today with any and all questions!

Digital Marketing Deep Dive Part I: Search Engine Optimization

Written by Tiffiny Hladczuk. Posted in ITS Blog

digital marketing company

For many small business owners, Search Engine Optimization and Pay Per Click campaigns are just two nebulous online marketing services offered by a digital marketing company. But these two tools can each play a unique part in the success of your business in our brave new online world.

We went over both SEO and PPC in the broadest possible brush strokes in our previous post, but this time, we are going to dig deep into these two often misunderstood and misapplied techniques.

Search Engine Optimization
Each month, up to 100 billion inquiries are made on search engines. That is a lot of potential traffic that you want to be cashing in on. The issue is that a majority of searchers will simply look over the first page of results (known as Search Engine Results Pages, or SERPs) without clicking to the second page.

But who decides what ends up on the first page? It is all based on a top-secret Google algorithm that is designed to suss out whether or not your website is a credible source on any given topic. Those coveted first-page rankings are based on a wide range of factors, and Google is less than forthcoming about what those factors are. That being said, the best SEO experts have gotten pretty good at cracking the code.

Thus, search engine optimization is a tool that will help your site rank higher on search engines, and thereby bring more traffic onto your site.

As mentioned above, the most significant advantage is the increased traffic to your site, which can help you make more sales. Another significant advantage to working with a digital marketing company is the fact that, in order to rank more highly on a search, you must have some level of authority on an issue. This will likely help to win the trust of the people who do visit your website and has been shown to increase your return on investment.

Despite SEOs importance, people often either neglect it altogether or focus on poor keywords. If you are a car dealership here in Charleston, for instance, focusing on overly broad keywords like “used car” or “cars for sale” will very likely put you in competition with the biggest auto manufacturers in the world, making it extremely unlikely you’ll ever reach the first page of the SERPs. But if you choose keywords that signal purchase intent (think “used cars for sale in Charleston” or “used cars under $8,000”), not only will you have a better chance of actually ranking, you will also be drawing in more apropos clientele.

Another significant disadvantage with SEO is that Google will often make changes to how they are ranking their search results, and those changes may or may not be announced. That means that a well optimized site on Tuesday might be twenty pages back by Wednesday Morning. That is why it is so important to speak with a digital marketing company that knows how to anticipate and adapt to these changes.

Hopefully, this first half of our deep dive has given you a better understanding of SEO marketing and how it can help your small business. In the next part of this series, we will examine another important component of online marketing strategies: Pay Per Click Ads.

Digital Marketing Deep Dive Part II: Pay Per Click

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategyDigital marketing is a complicated venture, requiring a many-pronged assault in order to cut through the constant clutter and noise of the internet.

In the first half of this two-part series, we took a deep dive into the world of SEO: what it is, what it’s advantages and disadvantages are. In this second part, we will give the same treatment to another popular online marketing strategy: Pay Per Click Ads.

Pay Per Click
Pay per click campaigns allow you to place an ad targeting certain search engine keywords. While there is still a requisite level of optimization for your page to be considered a good fit for the keyword you are looking to purchase an ad for, the process is a lot more straightforward.

One of the major benefits of PPC is its clarity: unlike SEO, which is cloaked in arcane mystery, you are literally getting what you pay for when you have a digital marketing company place your ads on Google or another search engine. PPC also offers a fairly consistent return on investment if your website is properly set up.

Another significant advantage of PPC is simply the ability to make impressions. It’s estimated that 82.6% of internet users use search engines, so even if people don’t click on your paid ad, they will likely still scan over the name.

One of the biggest disadvantages of PPC is the fact that only 20% to 30% of search engine users will click the advertisements. That means that despite your increased visibility, you are not bringing in as many clients as an organic search result might.

Another disadvantage of PPC, at least in the case of Google, is that you will need to become Adwords certified before you are able to place the ads yourself. That means you either need to spend your time learning to use Google’s AdWord program or else pay a digital marketing company to do it for you.

Both SEO and PPC offer great advantages fo your company. It is important that you incorporate both online marketing techniques into your overall strategy. Working with a digital marketing firm will allow you to create the perfect marketing strategy for you and your company.