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Fix Your Computer Marketing With These 3 Social Media Outlets

Written by Tiffiny Hladczuk. Posted in ITS Blog

fix your computerLooking to fix your computer marketing skills? If you’ve got broken computer skills, these three social media outlets are great places to get started to develop the best digital marketing strategy for your business.

With over 1.5 billion users, Facebook is the biggest social media outlet to date. They have the largest pool of demographics and their business pages are great to update followers for campaigns, events, and general advertising. With their easy-to-manage system, this is the first platform you should utilize to fix your computer marketing skills.

Facebook is a particularly good option because of their multiple marketing methods. With new updates being released by Facebook all the time — such as their newer stories option, their group pages, and event features — this is a great site to flex your social media marketing skills.

Yelp is the biggest place for business reviews out there. Yelp has developed a cult following with many of their users consulting the program daily before they go somewhere new or visit a new business.

Yelp is great because a slew of positive reviews will often push negative ones to the bottom of the pile. Develop a strategy to encourage your customers or consumers to make positive reviews on this site through unique marketing campaigns.

You might even be able to offer incentives for good reviews as a way to give back to your loyal clientele. Customers love to feel wanted and special, and getting them invested in your company is the first way to engaging a lifelong customer.

Instagram is by far one of the most creative apps out there for digital marketing. By posting beautiful content and sharing real photos of your business interacting with consumers, your business can reach the public in an entirely new way. Instagram utilizes hashtags, location tagging, and a few other features to refine the searches of their users.

Instagram giveaways are another huge marketing campaign. Hold a raffle that requires participants to share one of your photos with a popular hashtag to gain media traction for your business. This is a fun, intuitive way to get free marketing from your fans.

Consult with a business marketing firm or other digital marketing firm to get the inside scoop on maintaining your computer marketing skills. When over 93% of marketers use social media to help their business thrive, this skill is almost mandatory.

Computer Science Major Now Offered to UW Freshmen

Written by Tiffiny Hladczuk. Posted in ITS Blog

fix your computer

If you’re looking to fix your computer, you may be able to rely on your amateur neighbor after all: the University of Washington is reportedly offering “direct to major” admission to high school seniors that apply next spring.

According to the Seattle Times, an estimated two-thirds of underclassmen who apply for the competitive computer science major in UW don’t get in. The university hopes to “relieve the frustration and stress of getting in,” according to the paper.

This might be a big deal for your business. Nearly 80% of malicious cyber attacks to your company’s computer come from within the organization — it’s important to rely on an experienced IT consultant firm to identify the threats and fix your computer when you need tech support.

Instead of your future computer experts dragging their feet taking prerequisite courses, this direct to major program will encourage students to delve into an ever-growing field.

“The Allen School’s expansion of direct to major […] will allow the Allen School to fully engage undergraduates in an immersive computer science experience from their first day on campus, while still maintaining opportunities for transfer students and UW students who develop an interest in the subject later,” said Allen School deputy director and professor, Dan Grossman.

However, this doesn’t mean it will exclude current students from engaging in the major too, regardless of if they are taking another major.

“Students who start the UW with one intended major may discover a passion for computer science after taking one of our introductory courses,” Grossman continued.

The digital world will only keep expanding, and as you integrate more technology into your home computer or corporation, knowledgeable professionals are needed now more than ever. This means that even more reliable, highly trained technical consultants, IT support specialist, and IT specialists will help you fix your computer.

A reliable IT company will include an array of services and support for you and your business. While you might think computer science majors simply fix your computer, computer repair is only a fraction of what these graduates do. A good company will offer the most knowledgeable support in cloud computing and wireless software, along with hardware support to backup your data and keep your computer in good condition. Data management is essential when your company’s security might be put at risk, and monitoring for threat detection is the best way to prepare for the worst and plan for the best.

Though you won’t see a slew of new IT specialists enter the scene tomorrow, colleges are making an effort to improve the accessibility of increasingly important fields.

The Benefits of Hiring an IT Repair Company

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer repair service

When something is wrong with your computer, it can be detrimental to your business. Here are the essential benefits that prove hiring an IT repair company is worth it.

They save you time
Hiring a professional computer repair technician will ensure your computer or network issue is fixed promptly. Not only will hiring a professional computer repair service guarantee the work is done right, you will get to focus on other tasks to ensure the other parts of your life run smoothly, whether that be personal relationships, or managing your business. Utilizing a professional gives you that extra time you would have spent working on your broken computer. The repair service will make sure your computer is given the utmost care and receives undivided attention to get your computer in working condition.

They have the right tools
Even if you’re computer savvy, it is unlikely you have every tool necessary to deal with the plethora of problems that comes with owning a computer. The best computer repair service has the right tool for any circumstance, from problems with your network to hardware issues to spills and falls. The computer repair service will be able to quickly diagnose the problem may even provide continuous business computer support after the problem is resolved.

They can back up your data
If your computer is irreparable, your computer tech support can backup any important data or files you may be at risk of losing. Try to download important information to an external hard drive as often as you can, but rely on the professionals when you need data that you cannot get on your own.

They have experience
While you might be used to working on computers at home or in the office, a computer repair service does this for a living. As such, they have the expertise to fix a problem and can offer you the necessary advice and tools for preventing similar problems in the first place. A support technician handles multiple problems by countless businesses and clients every day, giving them the expertise necessary for dealing with a variety of problems efficiently and effectively.

When nearly 23% of Facebook users visit their page upwards of five times per day, it’s essential to get — and keep — your computer working in top shape to reach your clients.

How Modern Digital Marketing Strategies Are Closing the Global Product Gap

Written by Tiffiny Hladczuk. Posted in ITS Blog

seo companyWhen it comes to marketing strategy in this modern age, there are a number of avenues to explore. Before the internet became what it is today, marketing was relatively limited by physical barriers. Now, global corporations and small businesses alike are able to reach their customer base from anywhere in the world. Here’s how they’re doing it.

  1. SEO Services
    One of the leading marketing techniques that transcends borders is Search Engine Optimization (SEO). Using keyword integration, backlinks, and all of the other great SEO best practices, a great SEO company will work hard to get the leads your business needs. Inbound leads, such as SEO, are 61% less expensive than outbound leads. A top tier SEO company is essential for getting your brand in front of new customers.
  2. Email Marketing
    Email might seem a bit old school for the newer digital marketing professionals, but it is incredibly effective. It doesn’t matter where your prospective client is located so long as they have an email address. Getting customers worldwide is a big deal, and email can help you do it.
  3. Social Media Connectivity
    Social media is undoubtedly a great tool for getting new leads, but it’s also excellent for building a community around your brand. If you can get a large group of people to feel connected in some way, you are doing well not only as a company, but as people too.
  4. Charitable Outreach
    Tools like social media and email outreach make it easier to connect charities with the businesses who want to sponsor them. This mutually beneficial relationship can make a big difference in the public image of your firm and in the lives of those most helped by the charity in question.
  5. PPC
    Pay Per Click advertisements are everywhere online. The company that uses this strategy is charged for every click, but the ads are placed in very visible places like the top of Google. This can be expensive, but it is also capable of bringing in a huge number of new leads.

The digital marketing world is still growing. Since the potential scope of the internet is practically boundless, so too is the scope of digital marketing. If you want to grow your brand and connect with new customers worldwide, contact us today.

PPC or SEO? That Is the Question

Written by Tiffiny Hladczuk. Posted in ITS Blog

seo services

When deciding on the what your business’s best digital marketing strategy should be, you need to consider the cost of leads. How much money will you need to spend in order to get each customer? Optimizing this is the first step toward success.

Pay Per Click
Any well rounded digital marketing campaign will include PPC advertisements using Google Adwords. The way it works is your company first chooses a few keywords for an ad to run on. Next, you design the ad. This involves crafting a title and short meta description that will hopefully catch potential customers’ attention. This ad will be shown as the number one result on Google for the keywords you selected. When this advertisement is up and running, each click on the link will cost your company a predetermined amount.

This might be worthwhile if you get enough conversions. If people buy your product after clicking this link, you will certainly see the rewards stack up. Still, there are a few issues. Since anyone can click on your ad, you will sometimes get traffic from people who clicked by accident. Other times you will get traffic from competitor companies who are clicking your link just to charge you money. Finally, an estimated 70-80% of search engine users fully ignore PPC or sponsored advertisements. If at least 70% of the market can’t be reached this way, why use it?

SEO Services
On the other hand, you could use SEO services to help your website get more organic traffic. Search Engine Optimization is the process of leveraging ranking factors like keyword density and backlink quality to make your website appear naturally higher in the search engine results page. If you can rank higher, more people will click your link.

This strategy is much less expensive in the long run, but it could also take a while to start seeing the results you want. SEO campaigns involve a lot of research and content production, making it labor intensive and a long-term pursuit.

Herein lies the reason most marketing firms pursue both tactics. PPC allows for short-term burst leads, while SEO takes its time to establish longevity. If you are interested in pursuing either of these options, don’t hesitate to contact us today for more information.