So you’re looking to expand your visibility online.
You call up an online marketing firm to help.
What do you do next?
Considering that Google owns an estimated 60-75% of the entire search engine market worldwide, it comes as no surprise that digital marketing fluctuates quite often. This is where specific marketing strategy can come in. That means it’s best to work with a professional marketing agency if you’re looking to get results.
While it is important to let the professionals handle your marketing techniques, it is always a great idea to get involved in the process of SEO and improving your brand’s visibility on the World Wide Web. To help you do just that, here are some of the top questions you should ask your online marketing company before signing on to work with them.
- Do you guarantee results?
It is important to think about digital marketing like the stock market — you get out of it what you put into it! Algorithms change all the time, so it is crucial that you work with someone who has experience with keywords, PPC ads, and securing the best search engine results.
- How do you define your goals?
Each agency does their work differently, meaning some may look at your rankings each month, some every 45 days, some only once every three months. No matter how they operate, a good agency should collaborate with you on your goals and have a written plan in place as to how they intend to reach them.
- What results should I expect?
There are plenty of different factors that come into play when figuring out the best results for your digital marketing campaign. These include whether you already have an established online following/customer base, if you have to build your website from scratch, if you are active on social media, and if you are focusing only on SEO or PPC, not both. Think of digital marketing as an equation that is meant just for you; with the help of an established digital marketing agency you’ll be able to put in all the different details together to gain the right outcome for your brand as a whole.
These three questions will help you determine if an online marketing company is a right fit for your business and brand. Never go into an interview without them!
If you are looking to start your digital marketing venture, please contact our professionals today with any and all questions!