Archive for December, 2017

Businesses vs. Consumers: The Battle For The Control Of Information

Written by Tiffiny Hladczuk. Posted in ITS Blog

best digital marketing strategy

There is no single best digital marketing strategy. All you can do in an ever-evolving digital world is notice trends and apply your mind toward generating effective strategies to generate leads. One ongoing trend that has shown continuity over the years is the dominance of Google and search engines in general. Estimates suggest that 93% of internet experiences begin with a search engine. This certainly reveals something about the digital marketplace. But what exactly? And how can you use it to your advantage?

Think for a moment about travel agents, car salesmen, and toy stores. An odd group to be sure, but they all have something in common. Back before widespread and readily available consumer reviews, these three professions relied on a customer’s lack of knowledge on the subject. Now, this isn’t exactly as predatory as it seems; travel agents often provided great vacation recommendations. Likewise, car salesmen sold the car that was right for the buyer (sometimes), and toy stores told parents what toys their children wanted. The information flowed from business to customer in a fairly linear fashion. But then, the internet happened…

World Wide Web
It was supposed to be the great democratizing force that would change society forever. This goal might not have been fully realized, but it certainly did one thing. Businesses, once in total control over the information about their products, slowly started to find competition from consumers. People who had purchased a product in the past would tell other people online about their experiences. If it was bad, the company could lose not just one customer, but every customer that saw the negative review. Even if it was a good review, the business had lost control over the information about their products.

The information that every one of us has access to today allows us to skip the line at the toy store, know everything about a car before buying, and find less expensive exotic resorts in countries travel agents of old had scarcely heard of. It’s all a few short taps away, the twitching tips of fingers fluttering over a phone, finding everything we ever wanted to know about anything and then some.

How do you leverage this to your advantage?
In a world where consumers are more informed than ever, where we consume more information than we do products, you need to give the people what they want. Tell them everything about the products in your industry, the more specific the better, and take back control of where they are getting their information. Ah, but not so fast. Don’t tell them that your product is ‘the best’. Let them come to that conclusion on their own.

This is exactly why inbound search engine marketing has become such a dominant force in the digital marketing realm. With inbound lead generation, Search Engine Optimization, strong and inspirational branding, a message to rally behind, and above all, information, consumers will come directly to you.

Whatever you do for your own best digital marketing strategy, always remember that consumers love information. That is one of the main reasons 93% of internet sessions start with a search engine. If you’re interested in SEO or other search engine based strategies to win the battle for information, as well as learning about other online marketing ideas, give us a call today.

4 Common Tech Support Problems and Easy Solutions

Written by Tiffiny Hladczuk. Posted in ITS Blog

tech supportDid you know that 60 billion emails are sent every day? That is, by any measure, many emails, but unfortunately, about 97% of them are spam. Many can contain viruses or malware or are phishing scams. This can cause a lot of problems for a business since many people will open an email without even looking at it first. Having a well-practiced tech support team can help mitigate some of the potential problems caused by suspicious emails. Having a top-notch business computer support team can help keep you safe from the following IT problems.

  1. Slow Computer
    This could be a malware infection. Downloading unknown files or running suspicious executable files can lead to malware being installed and causing many problems. A symptom of malware is a slow computer. On the other hand, you might simply have too many windows open. They might be running in the background without you realizing. Have tech support expert take a look just in case.
  2. USB Device Not Recognized
    Try it in a different USB port. Not working? The port might be broken. Try plugging it into a different computer. Still nothing? Your USB device is broken.
  3. Random Shutdown
    If your computer turned itself off for no reason, it’s likely that it overheated. Dust can get trapped in the fans and bog down the cooling system, causing the CPU to overheat. Let it cool down and boot back up later.
  4. Slow Internet
    Two of the most common sources of slow internet on your computer are spyware and viruses. These can be picked up from sketchy websites or random emails. To do a simple diagnosis, ask people in your office if their internet is running slow. If they say no, then a virus is more likely the case. Call an IT professional to get your computer fixed and your internet back up to speed.

If you need computer help with any of these problems or other digital troubles, call tech support now. It is important for any business to have an IT company they can trust and rely on, so call today and make sure your computers are safe.

Security Essentials For Digital Marketing Companies Cannot Be Ignored

Written by Tiffiny Hladczuk. Posted in ITS Blog

digital marketingDigital marketing is a highly competitive field, especially considering security concerns found ever more frequently of late. Keeping your online business secure might be an afterthought for some, but malicious attacks are all too real of a phenomenon. Most people wrongly assume that external hacking forces are the primary sources of these attacks, but in fact, it is the opposite. Between 75% and 80% of attacks come from inside an organization. This places a level of often understated importance on ethical hacking services such as security auditing and penetration testing. If you want to test your IT infrastructure, business IT consulting might be a great place to start.

Why does security matter?
When you look at the equifax breach, you start to see the repercussions of lackluster cybersecurity. With 143 million identities hijacked, each person affected is now open to full-scale identity theft. Had this happened to your business, all proprietary information owned by your company could become public domain, resulting in a catastrophic financial backlash. It is worth the investment in testing your security protocol to ensure your information is safe. There are many business computer services that can assess your level of security and recommend changes for you to implement.

Online Security Essentials
Luckily there are a few preliminary steps you can take that will reduce your likelihood of being hacked. First, make sure you have a quality password. Using ‘guest’ or even ‘password’ to protect vital business or personal information is an unquestionably bad idea. In fact, if you think you are using a common password or one that others could guess, you should change it immediately.

Also, never use the same password for multiple accounts. It might be convenient, but if someone has access to one of your online accounts, they will have access to all of your accounts. Finally, don’t allow your web browser to save your password for you. This can expose you to the risks of online attacks, and to someone physically stealing your computer and simply logging on to your bank, your social media, and your company portal. Always proceed with caution for yourself and your digital marketing firm.

If you need assistance in assessing and upgrading your security, contact business IT support today. Treat your information like you would treat your assets: with extreme care.

3 Clever Inbound Marketing Strategies For The Digital Era

Written by Tiffiny Hladczuk. Posted in ITS Blog

charleston internet marketingDid you know that inbound leads are 61% less expensive than outbound-generated leads? Search Engine Optimization, or SEO, is an excellent example of this. The theory behind why leads like those generated from SEO are more effective has to do with how the customer comes to your product. When people search for something, they tend to view the top google results as more trustworthy. On top of that, they feel like they’ve found the product organically. So, what is the most effective digital marketing strategy used to generate inbound leads?

Best Digital Marketing Strategies
When looking for the best digital marketing firm, make sure they provide services for these highly effective strategies.

  1. Social Media Ads – This type of advertisement works especially well if you’ve developed a viral-worthy product. Fidget spinners were spread through sly social media ads, and when they gained traction they carried the hype without much more than shares and likes. Charleston internet marketing can teach you more about social media marketing skills.
  2. Loyalty Offers – It’s one thing to generate leads, but how do you build a loyal customer base? You keep them engaged with offers, something that holds value to them over time. Points programs that allow your customer to get a free small item as a reward for buying a lot of other items are surprisingly effective. Most major gas stations offer their own version of this concept with gas points. Another similar way a loyalty program can work is by offering exclusivity. Look at Amazon. The integration of prime into users lives has surely played a part in their successful online market dominance.
  3. Surveys – Sending out surveys to your mailing list, and posting the content on your site can be a great way to generate leads. People like feeling as if they are contributing to something, and if the questions your survey asks are relevant to your industry but don’t push your product, it might end up driving traffic your way. The best part is, even if you see minimal lead generation results from the survey itself, you will still have gathered valuable information on your target demographic. This information can be further used to advertise more effectively using other strategies.

These three inbound digital marketing strategies are just the tip of the iceberg. SEO and content marketing, in general, are both immensely valuable alongside email marketing and infographics. Charleston internet marketing is an excellent resource to find out more about the best inbound lead generating strategies. Whether you want help designing a survey, or need professional SEO services, Charleston internet marketing can provide these services and educate you along the way.