Digital marketing is one of the most important things any company should be focusing on. It’s an essential part of business in today’s world — with both customers and competitors online, digital marketing is a way to establish your online reputation. While digital marketing is made up of countless different strategies, here are a few simple things to add into your digital marketing repertoire that will be sure to help any company grow.
Like many other aspects of business, it’s important to have a goal for your digital marketing strategy. Whether you want to establish dominance in your field or simply bring in new customers, setting an initial goal will allow you to track your progress and continuously make efforts in achieving said goal. Attempting to jump into the world of digital marketing with no plan is going to make being successful immensely more difficult.
Once you have your plan and goal ready to go, creating a marketing funnel is a crucial next step. A marketing funnel is a mapped out journal of a customer’s journey, from their first click to their last. A marketing funnel can be thought of in four sections. These sections include:
- Awareness: A potential customer becomes aware of your product or service because they’re looking for something they want or need. Once a customer is aware of your business, you’ll want to attract them by showing that you have whatever they’re looking for.
- Interest: At this point, the potential customer is expressing interest in your products or services. It’s a good idea to now supply them with further information.
- Desire: Now that they’ve learned more information about what they’re looking for, they’re found a product or service that they think will fit their needs. You’ll now want to tell them more about the specific product the potential customer is interested in.
By using things like call-to-actions and lead magnets, potential customers should be guided through your market funnel, hopefully turning into a lead.
Driving traffic to your website is another important aspect of digital marketing, as this is what ultimately powers your marketing funnel. There are a variety of ways companies can drive traffic to their websites, including having quality content, earning links from high authority websites, using important keywords in content, ensuring your website is optimized for Google, and being actively engaged on social media. Seeing as how each month, over 100 billion search engine inquiries are conducted, it’s important that your online pages show up in search engines.
One last thing you can do to ensure your digital marketing tactics work well: hire an IT company well versed in all aspects of business technology. Hiring an IT company can be beneficial to not only your digital marketing, but your business as a whole. Having to spend time fixing computer issues, dealing with slow internet, fixing your business’s website, and other computer services can take away time that you could be spending on your core business.
For all these reasons and more, implementing a strong digital marketing strategy is key to significant business growth. Without an online presence, your business will be unknown to millions of potential customers. As a small business, it’s a good idea to start small and work your way up to a larger online presence as you begin to understand more digital marketing tools.