Archive for May, 2017

Online Traffic for Small Firms: Using Social Media Correctly

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing firmKeeping your small marketing firm afloat in a world of big business is easier than you would think. The use of social media is advancing the possibilities of digital marketing and is helping local businesses get a leg up in the industry. To increase your online traffic utilizing social media, consider these tips.

Interact with consumers
An estimated 93% of all internet experiences begin with a search engine such as Yahoo! or Google. As a result, search engine optimization is the leading source of online traffic. However, search engines are often used as a source of general information whereas social media allows users to interact with local businesses on a regular basis.

Consumers are often on social media throughout the day. Interacting with them through more than advertisements separates your marketing firm from other companies and gives your business a humanizing, likable personality. Respond to comments, post pictures, and update often. The more a business appears human, the more positively a consumer will respond.

Provide consumers with quality
Users of social media are there to be exactly that: social. If you market your product too much on your web page without any kind of quality content that gets consumers attention your business will likely be ignored. Provide content on your social media account that does more than give information. Create emotional reactions from your consumers. Make them laugh. Make them discuss.

Advertising on social media doesn’t work because users have already learned to filter and ignore the content. However, by providing your consumers with quality content that gets them to positively interact with your business leaves a lasting impression.

Outsource
Employees in a small business can easily multitask, but multitasking ultimately means the quality of your product isn’t as great as it could be. Outsourcing IT services to create digital marketing material for your company allows your employees to give all of their attention to their designated tasks. It also creates consistent content on your social media platforms, which is important to keep the attention of potential consumers.

Outsourcing IT management can mean more than getting your computer fixed. If the age of the outsourced employees matches the age of the consumers you’re trying to attract, your online marketing will be more effective as consumers will be able to humanize your marketing firm. Marketing agencies often fail in this area because they don’t know how to communicate to their consumers as other consumers would, rendering them awkward, online imposters.

To use social media adequately for your marketing firm, it’s important to be as casual and interactive as possible. While SEO is about content filtering, social media is about character and quality. The more character a business provides, the more a consumer will be able to relate and, on social media, it’s those relationships that reign.

Starting a Remote Work Program? IT Consultants Can Help

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing firm

The business world is changing. More companies are turning to remote workers for a variety of different roles. The advantages are clear, working remotely allows your employees more flexibility and can help increase their job satisfaction, which will in turn make them more efficient employees. It also removes physical barriers that might prevent you from hiring the best candidates.

While not every company would benefit from allowing distance working, service based companies like marketing firms firms are perfect for this style of employment.

But whether you are a startup digital marketing firm or an established telecommunications company, it can be hard to know how to go about creating a remote working program.

Working with an IT consulting company can help you get started with some of the most basic steps towards enabling employees to work remotely.

Communication and Collaboration
One of the biggest changes when employees work remotely is working collaboratively. Without the ability to simply walk down the hall to explain why and how a report needs to be rewritten, it is easy for communication to break down.

An IT consultant can help you organize the way your employees communicate, and work together to achieve your vision and mission.

If you are planning on offering remote options only for those employs who’s functions are largely self-contained, you might not need to build an in-depth infrastructure for your communications, but a simple system will still help you assign work and track the progress of your employees.

Security
Whether you’re employees are handling sensitive material or not, it is important to protect your company from cyber-attack and viruses. With your employees spread across the city or globe, it becomes harder to ensure that your company and it’s information are secure.

By working with an IT firm, you can device a number of strategies to protect your business, and hold employees accountable for any transgressions, after all 75% to 85% of all malicious attacks will come from within your company.

Access to Information
Many companies still use a private server to store their information, only accessible through physical connections. If your employees are going to be required to access large volumes of information, then you are going to need to change the way you store it

An IT company can help you set up cloud computing that will allow you to expand the way your employees interact with your secure files.

Allowing your employees to work remotely has a number of advantages for you and your business, but getting started can be tough. Whether you’re trying to build an marketing firm or travel agency, the right IT firm can help make this transition easy and secure.

5 Common IT Mistakes To Avoid

Written by Tiffiny Hladczuk. Posted in ITS Blog

IT Security

The average business is evolving to accommodate online communication, remote employees, and rapidly advancing technology. With this in mind, it is important that the average IT department is evolving as well. When analyzing your IT strategy, make sure that you are not making any of the following mistakes. Even small errors can lead to IT security breaches and other technological issues.

  1. You are only focusing on external threats. A shocking 57% of small businesses reported security breaches by their own staff in the past few years. This stresses the importance of monitoring your new and existing employees for potential cyber threats. Be sure to educate your staff about how to handle suspicions of internal threats.
  2. You haven’t hired enough IT employees. Computer maintenance needs are unpredictable, so make sure you have enough staff to handle these issues in a timely manner. While the perfect number of IT employees depends on the size of your organization, make sure that you are not overwhelming your staff with too many pressing tasks at once. You want them to be thorough in their repairs, so make sure that you are not stretching their skills too thin.
  3. You aren’t backing up your data enough. As your business continues to store data and produce content electronically, make sure that you have the best possible backup server in place. More businesses are turning to cloud computing to achieve this goal, so see what type of service is best for you. Have your IT staff set this system to back up important data frequently.
  4. You are keeping the same strategies. Your business’ IT support and services should be evolving with the technology you use. This can easily slip through the cracks as your company continues its busy schedule, so hire an IT consultant to analyze your IT department’s knowledge.
  5. You are forgetting about personal devices. If you have remote employees, or allow your in house employees to bring their personal devices to work, you will need to add another layer of IT security and services. To account for these personal devices, be sure to add security measures to your office WiFi.

While IT department shortcomings can be detrimental to your business’ productivity and security, they are also simple to avoid. By equipping your IT department with the best tools and knowledge, you can ensure their preparedness for handling any tech problem.