Archive for February, 2017

Entrepreneur’s Guide to Effective Social Media Marketing

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategy

The World Wide Web is a virtually limitless resource. You can find almost anything on the internet — if you know where to look. An estimated 82.6% of internet users utilize search engines, but few people know how they actually work. Incorporating the internet into your marketing strategy is a great way to increase sales — after all, any reputable business these days has some sort of online presence. Here are some online marketing techniques and social media tips to strengthen your company’s existence in the online world.

First, if you don’t have one already, create a Facebook page for your business. Recent reports state that there are roughly 1.86 billion active users on Facebook, and about 47% of Americans claim that Facebook has had a more significant influence on their purchases than any other social media network. This isn’t surprising considering how Facebook has revamped their business pages to look more professional and have added a plethora of new features that benefit business promotion. For example, users can leave reviews, ask questions, and interact with other users about your business on your Facebook page. Users can send direct messages to companies as well. Furthermore, companies have the ability to respond to posts and comments regarding their business. This increases customer/business interaction and is sure to boost customer satisfaction.

If you’re really looking to make your business known, you can even buy ad space on Facebook that’s extremely affordable, and Facebook uses a complex algorithm to automatically put it on the newsfeeds of people it thinks will be the most interested.

While on the topic of social media, blogging is a major trend when it comes to marketing strategy. If you don’t feel as though you can produce content consistently enough to keep up with your own blog, find a few blogs that center around the same idea as your business. Come up with some relevant topics and write some sample articles. Contact the blog’s creator and they’ll more than likely be happy to run your articles. It’s free content for them and free advertising for you.

If you’re trying to appeal to a younger market, consider creating a YouTube channel. With 800 million unique visitors a month, YouTube can be an incredible platform for you to share ideas regarding your products and services with the world. Of course, this works best if you have other social media accounts to share the videos on. Facebook is a great platform for sharing videos on YouTube. In fact, most YouTube videos that go ‘viral’ got so much popularity by being shared and spread on Facebook so many times. It’s also important to have a clear underlying message or call to action at the end, such as ‘subscribe to our channel’ or ‘visit our website’.

It’s no secret that marketing strategy has evolved over recent years. The days of print advertising are quickly becoming obsolete, and social media marketing is taking its place. For more marketing ideas, get in touch with marketing firms and marketing agencies that specialize in your area of interest.

A Few Tips for an Effective Internet Marketing Campaign

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing strategy

Your marketing strategy will depend on the product and/or services offered by your company as well as your desired customer base. After determining your desired base, however, you may want to expand your presence further to attract other potential customers. While there are a variety of effective marketing techniques and strategies, online marketing — or digital marketing — continues to be a popular delivery system.

What is your current marketing strategy? Are you a small business that posts regular blogs? When it comes to effective marketing ideas, a recent survey showed that approximately 95% of the small business participants believe blogging has value. Furthermore, blogging can also increase brand awareness, according to 70% of the content marketers that participated in the survey.

Blogging is just one type of effective content marketing. Regular columns, feature articles, and other types of content all have the capacity to increase traffic to your company website. It’s been shown that leads from content marketing can also increase blog traffic up to 2,000%.

When this content contains the right balance of search engine optimization and relevant information, then many consumers will return to the site on a regular basis. As a result, it’s important to post fresh content every week.

Social media is also an effective marketing platform and is used by roughly 93% of business marketers as part of their campaigns. Given that many people check their Facebook account five or more times a day, it has a considerable amount of influence on consumer choices. In addition, while working or during recreational computer use, many people will make note of their social media feed.

Approximately 47% of people in the United States claim that they turn more to their Facebook community for product and service recommendations than other social media. In addition to making recommendations, Facebook users will also post commentary on their customer experience. All it may take is these individuals posting a brief review and website link to their favorite product or service to increase a business’ traffic and sales.

If you need a new or more effective marketing strategy, have you considered working with an Internet marketing firm? Contact us today for a consultation and to learn more about our project management and other services.