Archive for December, 2016

4 Common Computer Problems and How to Fix Them

Written by Tiffiny Hladczuk. Posted in ITS Blog

computer services for businessFew things are more frustrating than running into computer problems at work. You’ve got a deadline or an important presentation and you’ve hit a brick wall in the form of an error message, a file that won’t open, or the dreaded “spinning wheel of death”. You may not be the most tech-savvy, which is why computer services for businesses exist. However, there are a few things you can try before giving up and calling a business IT consulting service.

  1. My computer is slow
    A slow computer can be a major pain, but in reality, it may not be your computer’s fault at all. When videos are taking a long time to buffer or a website is loading at a snail’s pace, it could be an issue with your broadband connection or a kink in the website itself. Unfortunately, many websites are overloaded with videos or flash-heavy advertisements, which can slow your entire computer to a crawl. On the other hand, your computer might be lagging because your hard drive is bogged down with too many files. Check to see how much free space you have. If it’s maxed out, you know it’s time to clear your hard drive.
  2. My computer is making strange noises
    If you’re hearing weird sounds coming out of your computer, you’re in luck! The solution is actually quite simple: You just need to give it a thorough cleaning. Keep a can of compressed gas on hand to blow the dust out of your circuit boards.
  3. I can’t open email attachments
    If you can’t open an attachment, it might just be in a format your computer doesn’t recognize. You probably just don’t have the right software required to view the file. If it’s a .pdf file, you can download a free PDF reader off the Internet. Basically, the three letters after the period in the filename should indicate what kind of extension you need to view it. Search engines and email are the two most popular Internet activities, so most computers are equipped with the right tools to open and view most — but not all — email attachments.
  4. Wi-Fi keeps disconnecting
    Computer repair technicians know that this can be a tricky one since you’re not sure if the problem is with your computer, your router, or your Internet Service Provider. You may end up having to call your ISP for technical support, but first make sure that your computer is close enough to your router. Then confirm that your computer’s wireless card and the latest drivers are installed.

When troubleshooting common computer problems on your own, you may have to throw in the towel eventually. Fortunately, computer services for businesses are there to help you through any computer malfunction you come across.

3 Types of Visual Content That Can Boost Your Online Marketing Strategy

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketing

Professional online marketing agencies know that effective content marketing can lead to an estimated 2,000% increase in blog traffic. Well-written content is essential to attracting visitors and improving search engine optimization, but good content isn’t limited to text. Certain kinds of images can be extremely valuable as visual content, providing visual cues that compliment your information and overall message. Here are a few different types of visual media that can improve your online marketing strategy.

  1. Infographics
    An infographic takes your textual content and consolidates it into one compact, easily viewable and understandable format for any viewer. It effectively illustrates the information so that complex concepts and statistical data become less intimidating. Not only are infographics easier to understand, they are also liked and shared on social media three times more than any other type of online content. Studies show that the use of infographics in content marketing can increase profits by as much as 12%.
  2. Eye-catching photographs
    High-quality photos help with brand recognition and make a business more relatable to the public. They can also be used to show off your products and services, helping potential customers visualize your purpose and value in their lives. In fact, 90% of consumers say that images are influential to their purchasing decisions. Research shows that the use of relevant images can generate up to 94% more views on your web page than if you were to have only text.
  3. Videos
    The use of video takes visual content to a whole other level, particularly if it includes audio as well. In a recent survey, experts predicted that by 2017, 74% of all Internet traffic will be driven by video. That is partially because 64% of shoppers report being more motivated to buy a product after viewing a video about it. Video content ultimately leads to a stronger emotional connection, higher customer retention, greater engagement, and better search engine optimization.

When it comes down to it, visual content is just more stimulating than text. Scientists have proven that the brain processes images 60,000 times faster than written words. Consequently, adding the right amount of visual content can draw more attention to your blog or website. For more information about optimizing your online presence, consult the experts from digital marketing firms in Charleston.