Archive for November, 2016

Top Digital Marketing Trends to Watch for in 2017

Written by Tiffiny Hladczuk. Posted in ITS Blog

marketing agenciesOne of the most exciting things about working with marketing agencies is that their tactics and strategies are always changing. That’s especially true with digital marketing firms, where the Internet is changing so rapidly and consumer tastes are constantly on the move from one fad to the next.

While 2016 saw a lot of exciting changes in the online marketing world, 2017 may prove to be even more seismic. Here are our top predictions for next year’s digital trends and how they’ll influence marketing agencies far and wide.

  1. Quality Content Matters
    Keeping a blog for your business has always been a good way to keep your web presence up-to-date and engage with your customers. But that’s no secret: 95% of small business already view blogging as a valuable business strategy. What will matter more in 2017 is how users engage with that content. Do they read, comment, and share — or do they simply click and pass? Higher quality content will be a make-or-break difference as the Internet becomes increasingly saturated with content from around the globe.
  2. Augmented Reality Blows Up
    Remember the explosive success of Pokemon Go? Expect to see more marketers and companies jumping on the augmented reality bandwagon as the technology becomes more commonplace among consumers. Marketing agencies should be thinking about how to utilize this craze as a way to gain new customers and encourage brand loyalty with points and rewards, like the Pokemon game itself.
  3. Mobile, Mobile, Mobile
    Any IT consultant can tell you that mobile web access has been on the rise for years now, but 2016 saw a tipping point at which mobile connectivity actually began to outpace Internet connections from laptops or desktops. That trend will only strengthen in the new year, which means that you will want to prioritize the mobile-friendliness of your website or jumpstart that app, if you haven’t already.

While it’s true that fads come and go, marketing trends reveal the ways that the very landscape of Internet use is changing. The more your business can do to keep up with — or stay ahead of — the game, the more results you’ll see from your digital marketing strategies. So here’s to a new year full of new possibilities!

Maintaining Your Computer for Life: 3 Easy Hacks

Written by Tiffiny Hladczuk. Posted in ITS Blog

maintaining your computerWith the amount of time most of us spend on our computers these days, it’s only natural that we develop a certain level of attachment to them. We might want our computers to last forever, but unfortunately, that’s hardly ever the case. However, with a little bit of care and regular maintenance, you can significantly improve the lifespan of your computer and prevent sudden crashes that might cause you a lot of pain, both emotionally and financially.

Here are three simple steps for maintaining your computer for a long and healthy life:

  • Back It Up
    There is nothing more important you can do to keep important files and information safe than routinely backing them up onto an external hard drive or a cloud service. You might even want to back up the back up, too, so that in the event of a crash your IT consulting services can be sure to help you make a speedy recovery in your computer repair.
  • Keep Software Up to Date
    Applying updates to your computer might seem like a real pain, but the truth is that this kind of simple computer maintenance can go a long way in protecting your internal files from being attacked by vicious malware or spam. Approximately nine out of every 1,000 computers are said to be infected with spam, likely because their owners neglected to comply with regular updates or run regular security scans.
  • Stay Clean
    A dirty, dusty work space isn’t just a hazard for spreading germs around the office. It could also make your system work less efficiently and even break down more quickly. Maintaining your computer’s cleanliness can help prevent it from overheating or from getting clogged and bogged down with dust. Be sure to only use products that are safe for computers. Ask a professional if you’re not sure.

Don’t risk a technology meltdown just because you’ve neglected maintaining your computer. The more you do to keep your system working, the more likely you’ll be to notice minor problems before they turn into major risks.

And if you don’t know the first thing about computers or simply don’t want to do it yourself, contact our computer repair technicians in Charleston, SC, for more hands-on help to keep your computer working the way it should.