One of the most exciting things about working with marketing agencies is that their tactics and strategies are always changing. That’s especially true with digital marketing firms, where the Internet is changing so rapidly and consumer tastes are constantly on the move from one fad to the next.
While 2016 saw a lot of exciting changes in the online marketing world, 2017 may prove to be even more seismic. Here are our top predictions for next year’s digital trends and how they’ll influence marketing agencies far and wide.
- Quality Content Matters
Keeping a blog for your business has always been a good way to keep your web presence up-to-date and engage with your customers. But that’s no secret: 95% of small business already view blogging as a valuable business strategy. What will matter more in 2017 is how users engage with that content. Do they read, comment, and share — or do they simply click and pass? Higher quality content will be a make-or-break difference as the Internet becomes increasingly saturated with content from around the globe.
- Augmented Reality Blows Up
Remember the explosive success of Pokemon Go? Expect to see more marketers and companies jumping on the augmented reality bandwagon as the technology becomes more commonplace among consumers. Marketing agencies should be thinking about how to utilize this craze as a way to gain new customers and encourage brand loyalty with points and rewards, like the Pokemon game itself.
- Mobile, Mobile, Mobile
Any IT consultant can tell you that mobile web access has been on the rise for years now, but 2016 saw a tipping point at which mobile connectivity actually began to outpace Internet connections from laptops or desktops. That trend will only strengthen in the new year, which means that you will want to prioritize the mobile-friendliness of your website or jumpstart that app, if you haven’t already.
While it’s true that fads come and go, marketing trends reveal the ways that the very landscape of Internet use is changing. The more your business can do to keep up with — or stay ahead of — the game, the more results you’ll see from your digital marketing strategies. So here’s to a new year full of new possibilities!