We all know that Facebook is a great tool that keeps people connected around the globe. But who could have guessed that it would also turn into such a great digital marketing tool? So in continuation of our list, here are the remaining three Social Media Online Marketing Tips for Beginners: Part 2.
4. Invest in a blog
Creating relevant, engaging information is a great way to keep customers up to date with industry news, new product information, and your latest offers. It can be longform content on your webpage, or quick 100 word blurbs on your Facebook account, it doesn’t matter as long as it can be easily found by your customers.
Consider the fact that 95% of small businesses that blog view blogging as a valuable business tool, and that companies who blog have an average of 434% more indexed pages than those who don’t. Why does that matter, and why should you spend valuable time creating a blog? Just ask Google.
Not only will blogging give you a place to create content to share on social media, engage new customers, and share company news, but it also enhances your website’s SEO capital, per Google’s official ranking guidelines.
5. Keep a good balance between following and being followed
The idea behind this is simple:
As a customer, would you be more willing to patronize a company that has a dramatic 5,000 followers compared to a more modest 800? Followers are often seen as sign of legitimacy on social media, but don’t go chasing numbers just because. In fact, a Twitter profile that follows 5,000 people but only has a handful of followers is instantly recognizable as a fake account.
And if your company follows thousands of random, spammy accounts, that can have a negative impact on your brand. So as a good rule of thumb, keep an eye out for spam accounts and only follow profiles that look reputable. In general, you want more followers than followed accounts.
6. Be interesting
Okay, so easier said than done. But above anything else, use your digital marketing presence to keep your customers engaged and interested. Share fun and exciting content with your followers, whether it be motivational quotes related to your niche brand, research studies, images and videos, or relevant statistics. If every post is an overt advertisement, users will avoid your social media presence at all costs!
As we mentioned in part one, don’t be afraid to coordinate your online marketing efforts. You can also share special offers and advertisements through email, which is still one of the most popular Internet activities worldwide, so you can be assured that your customers will check their messages!
Without a doubt, social media as online marketing is an effective tool to build client loyalty, brand awareness, and to attract new clients. If you are a new business just starting out, consider contacting professional IT consultants at marketing firms to work on building your social platforms. IT consulting firms like ITSCares provide a full range of digital services, allowing you to outsource social media marketing and managed IT services to the same vendor.
To learn more, contact ITSCares today.