Archive for August, 2016

Social Media Marketing Tips for Beginners: Part 2

Written by Tiffiny Hladczuk. Posted in ITS Blog

online marketingWe all know that Facebook is a great tool that keeps people connected around the globe. But who could have guessed that it would also turn into such a great digital marketing tool? So in continuation of our list, here are the remaining three Social Media Online Marketing Tips for Beginners: Part 2.

4. Invest in a blog

Creating relevant, engaging information is a great way to keep customers up to date with industry news, new product information, and your latest offers. It can be longform content on your webpage, or quick 100 word blurbs on your Facebook account, it doesn’t matter as long as it can be easily found by your customers.

Feeling skeptical?

Consider the fact that 95% of small businesses that blog view blogging as a valuable business tool, and that companies who blog have an average of 434% more indexed pages than those who don’t. Why does that matter, and why should you spend valuable time creating a blog? Just ask Google.

Not only will blogging give you a place to create content to share on social media, engage new customers, and share company news, but it also enhances your website’s SEO capital, per Google’s official ranking guidelines.

5. Keep a good balance between following and being followed

The idea behind this is simple:

As a customer, would you be more willing to patronize a company that has a dramatic 5,000 followers compared to a more modest 800? Followers are often seen as sign of legitimacy on social media, but don’t go chasing numbers just because. In fact, a Twitter profile that follows 5,000 people but only has a handful of followers is instantly recognizable as a fake account.

And if your company follows thousands of random, spammy accounts, that can have a negative impact on your brand. So as a good rule of thumb, keep an eye out for spam accounts and only follow profiles that look reputable. In general, you want more followers than followed accounts.

6. Be interesting

Okay, so easier said than done. But above anything else, use your digital marketing presence to keep your customers engaged and interested. Share fun and exciting content with your followers, whether it be motivational quotes related to your niche brand, research studies, images and videos, or relevant statistics. If every post is an overt advertisement, users will avoid your social media presence at all costs!

As we mentioned in part one, don’t be afraid to coordinate your online marketing efforts. You can also share special offers and advertisements through email, which is still one of the most popular Internet activities worldwide, so you can be assured that your customers will check their messages!

Without a doubt, social media as online marketing is an effective tool to build client loyalty, brand awareness, and to attract new clients. If you are a new business just starting out, consider contacting professional IT consultants at marketing firms to work on building your social platforms. IT consulting firms like ITSCares provide a full range of digital services, allowing you to outsource social media marketing and managed IT services to the same vendor.

To learn more, contact ITSCares today.

Social Media Marketing Tips for Beginners: Part 1

Written by Tiffiny Hladczuk. Posted in ITS Blog

digital marketingSocial media is a powerful tool for digital marketing, and today everyone and their dog seems to have a social media account of some kind. In fact, social media marketing is so successful that 93% of all businesses use it enhance their online marketing campaigns.

For massive corporations, social media offers a way to connect with their customers on an individual level. For smaller, neighborhood-level businesses, social media lets them find new customers and establish their brand.

So if you are looking to dabble into the world of Facebook, Instagram, and Twitter in order to expand your business, here are three social marketing tips for beginners.

1. Choose your platforms

As a beginner, it is important to only choose one or two social media platforms to concentrate on, instead of getting overwhelmed with multiple different accounts. The easiest way to choose is to think long and hard about what your social media goals are. If you are a bakeshop that would like to promote pictures of your delectable treats, then Instagram will be your best bet. If you are looking to focus on a platform that makes it easier for your customers to ask FAQs and to report customer complaints, then Twitter is the way to go. Or, if you want to promote prices, promotions, and other goals of your business, Facebook is a fantastic way to do so. Experts believe that Facebook is the most powerful social media platform as about 25% of all Facebook users check their account around five times day. Additionally, an estimated 47% of Americans report that Facebook has a larger influence on their purchases than any other form of digital marketing. So when in doubt, head to Facebook!

2. Enhance those profiles

If you are dedicating time to those social media accounts, then you should spend time optimizing them. This means regularly posting pictures, a price list, having a good description about your company and its values, and a link to your website. Think of your account as an extension of your business and website; it should give customers all the information they require in one glance.

3. Connect everything

This may seem self-explanatory, but it is crucial that all your accounts online are connected. Success on the web involves the number of connections you make, and so every aspect of your digital marketing must be consistent across every platform you use. Plus, customers are more likely to develop brand loyalty to a business if they follow them on multiple platforms.

If you have any specific questions about social media marketing, it is important to contact marketing firms with experienced IT consulting services. So keep your eyes peeled for ITSCares’ Social Media Marketing Tips for Beginners: Part 2!