Before this past decade, the most popular and effective methods of marketing came in the form of television and radio ads, or even physical endorsements such as billboards. However, the new wave of technology has proven the internet to be the best hub for gaining exposure on a brand over all different types of marketing strategies. Here are a few justifications explaining the benefits of a website over any other type of marketing:
- Internet Searches
The homepage of most people’s web browsers are some version of a search engine, causing 93% of all web interactions to begin with an internet search. The goal here is to reach the holy grail that is Google’s front page, considering they own anywhere from 60 to 75% of the global search engine market. The key to working towards the top of Google’s results is to optimize your website with organic content, without paying for ad space.
- Web Content
Content is utterly important to gaining traffic to your site. The specific keywords and phrases that will lead consumers to a webpage must present themselves in some form, which is where specialized content excels. With content marketing, increasing web traffic just to blogs can improve by up to 2,000%, making it clear how organic material can be much more effective in catching consumer’s eyes over clunky paid advertisements thanks to the benefits of a website with interesting substance.
- Social Media
Many older companies may see sites like Facebook or Twitter and wonder “how does social media help businesses?” For starters, everyone and their mother has at least one social media profile, if not several, which they most likely frequent multiple times throughout the day. A trend has developed in which users post articles and other content they find interesting or helpful, which link to the original page, and in turn are re-posted by other acquaintances. Consumers will help with social media by doing the marketing for you.
The benefits of a website with clean and clever web design can gain your site more exposure than advertisements could ever dream to. Before spending piles of cash for ads on the front page, gain consumers’ trust by creating organic content that shows your personal interest in their questions. Creating relationships with users will lead to long-term loyalty and positive reviews that will continue to spread through the web, helping you gain the exposure you need for success.